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A Study on the Effect of Brand Image on Perceived Value and Repurchase Intention in Ecotourism Industry 期刊论文
EKOLOJI, 2019, 卷号: 28, 页码: 283-287
作者:  Huang, Ling-Chuan;  Gao, Ming;  Hsu, Ping-Fu
收藏  |  浏览/下载：4/0  |  提交时间：2019/11/21
The presentation of brand personality in English-Chinese brand name translation 期刊论文
INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2019, 卷号: 61, 期号: 1, 页码: 33-49
作者:  Cui, Ying
收藏  |  浏览/下载：5/0  |  提交时间：2019/12/11
Examining consumer responses to cross-border brand acquisitions 期刊论文
EUROPEAN JOURNAL OF MARKETING, 2018, 卷号: 52, 期号: 7-8, 页码: 1727-1749
作者:  Fang, Xiang;  Wang, Xiaoyu
收藏  |  浏览/下载：3/0  |  提交时间：2019/08/22
Antecedents of consumers' Halal brand purchase intention: an integrated approach 期刊论文
MANAGEMENT DECISION, 2018, 卷号: 56, 页码: 715-735
作者:  Ali, Afzaal;  Guo Xiaoling;  Sherwani, Mehkar;  Ali, Adnan
收藏  |  浏览/下载：14/0  |  提交时间：2019/11/26
Shaping Halal Into a Brand? Factors Affecting Consumers’ Halal Brand Purchase Intention 期刊论文
Journal of International Food and Agribusiness Marketing, 2017, 卷号: 29, 页码: 234-259
作者:  Ali, Afzaal;  Ali, Adnan;  Sherwani, Mehkar
收藏  |  浏览/下载：11/0  |  提交时间：2019/11/26
The Necessity of Creating National Brand in the Background of "the Belt and Road Initiative" Strategy 期刊论文
2ND INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT AND SYSTEMS ENGINEERING (EMSE 2017), 2017, 页码: 313-316
作者:  Jiang, Yu-fan;  Yang, Rui;  Chen, Li;  Yang, Yang
收藏  |  浏览/下载：4/0  |  提交时间：2019/02/25
Consumer choice of store brand across the store factors a case of personal care retailer 会议论文
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01
作者:  Fan Xiaojun[1];  Jia Huimin[2];  Li Jie[3]
收藏  |  浏览/下载：11/0  |  提交时间：2019/04/24
Rewriting in English-Chinese translation of brand names The establishment of images 期刊论文
BABEL-REVUE INTERNATIONALE DE LA TRADUCTION-INTERNATIONAL JOURNAL OF TRANSLATION, 2017, 卷号: 63, 期号: 2, 页码: 251-270
作者:  Ying, Cui
收藏  |  浏览/下载：5/0  |  提交时间：2019/12/12
城市品牌传播的地缘性符号设计策略——以北部湾“区域新形象”建构为例 期刊论文
2016, 2016
胡易容; 岑轶; HU Yi-rong; CEN Yi
收藏  |  浏览/下载：7/0
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions 期刊论文
JOURNAL OF BUSINESS RESEARCH, 2016, 卷号: 69, 期号: [db:dc_citation_issue], 页码: 3069-3076
作者:  Yuan, Ruizhi;  Liu, Martin J.;  Luo, Jun;  Yen, Dorothy A.
收藏  |  浏览/下载：3/0  |  提交时间：2019/12/02

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