| The presentation of brand personality in English-Chinese brand name translation | |
| Cui, Ying | |
| 刊名 | INTERNATIONAL JOURNAL OF MARKET RESEARCH
 |
| 2019 | |
| 卷号 | 61期号:1页码:33-49 |
| 关键词 | brand name emotion image memory personality translation |
| DOI | 10.1177/1470785318775358 |
| URL标识 | 查看原文 |
| 公开日期 | [db:dc_date_available] |
| 内容类型 | 期刊论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/4554074 |
| 专题 | 山东大学 |
| 作者单位 | Shandong Univ, 180 Wenhua West Rd, Weihai 264209, Shandong, Peoples R China. |
| 推荐引用方式 GB/T 7714 | Cui, Ying. The presentation of brand personality in English-Chinese brand name translation[J]. INTERNATIONAL JOURNAL OF MARKET RESEARCH,2019,61(1):33-49. |
| APA | Cui, Ying.(2019).The presentation of brand personality in English-Chinese brand name translation.INTERNATIONAL JOURNAL OF MARKET RESEARCH,61(1),33-49. |
| MLA | Cui, Ying."The presentation of brand personality in English-Chinese brand name translation".INTERNATIONAL JOURNAL OF MARKET RESEARCH 61.1(2019):33-49. |
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