| 城市品牌传播的地缘性符号设计策略——以北部湾“区域新形象”建构为例 | |
| 胡易容 ; 岑轶 ; HU Yi-rong ; CEN Yi | |
| 2016-03-30 ; 2016-03-30 | |
| 关键词 | 城市文本 广西新形象 符号学 品牌传播 Urban Text New Image of Guangxi Semiotics Brand Transmission G206 |
| 其他题名 | On Design Strategy for Geo-Symbols in Transmission of Urban Brands |
| 中文摘要 | 本文主要论述了新媒介环境下的地域形象传播的模式转型问题。针对中国城市化发展的二次城市化同步的特殊性,论述了当前城市品牌塑造的重实体、轻符号的问题。针对后进城市的特征及其所面临的新媒介传播环境,本文结合符号学与广西近年的发展现实,提出了当前二次城市化并行背景下重构符号指称、强化符号原创等城市品牌符号化设计传播策略。; This essay mainly discusses the model transformation of geo-symbol in transmission of urban brands under new media environment.Due to the specialty of China's development of urbanization in the second wave,it probes into the problems of valuing entity but belittling symbol in the course of molding urban brands.In view of the features of the backward cities as well as the transmission environment of the new media which they have to face,this paper,by combining semiotic theories with the development situation of Guangxi in recent years,proposes some design strategies for the symbolic design of the urban brands by remolding the symbol reference and reinforcing symbol originality under the background of the recent urbanization of the second wave. |
| 语种 | 中文 ; 中文 |
| 内容类型 | 期刊论文 |
| 源URL | [http://ir.lib.tsinghua.edu.cn/ir/item.do?handle=123456789/149210]  |
| 专题 | 清华大学 |
| 推荐引用方式 GB/T 7714 | 胡易容,岑轶,HU Yi-rong,等. 城市品牌传播的地缘性符号设计策略——以北部湾“区域新形象”建构为例[J],2016, 2016. |
| APA | 胡易容,岑轶,HU Yi-rong,&CEN Yi.(2016).城市品牌传播的地缘性符号设计策略——以北部湾“区域新形象”建构为例.. |
| MLA | 胡易容,et al."城市品牌传播的地缘性符号设计策略——以北部湾“区域新形象”建构为例".(2016). |
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