Examining consumer responses to cross-border brand acquisitions

CORC > 上海财经大学 > 上海财经大学

	Examining consumer responses to cross-border brand acquisitions
	Fang, Xiang 1; Wang, Xiaoyu 2
刊名	EUROPEAN JOURNAL OF MARKETING
	2018
卷号	52 期号:7-8 页码:1727-1749
关键词	Brand image Cross-border acquisition Concept combination theory
ISSN号	0309-0566
DOI	10.1108/EJM-04-2016-0200
英文摘要	Purpose The purpose of this study is to investigate the effect of cross-border acquisitions on brand image dimensions (functional, symbolic and global image) of the acquirer brand from a consumer's perspective.
WOS研究方向	Business & Economics
语种	英语
出版者	EMERALD GROUP PUBLISHING LTD
WOS记录号	WOS:000435822800016
内容类型	期刊论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/770]
专题	上海财经大学
通讯作者	Wang, Xiaoyu
作者单位	1.Oklahoma State Univ, Spears Sch Business, Tulsa, OK USA; 2.Shanghai Univ Finance & Econ, Sch Business, Shanghai, Peoples R China
推荐引用方式 GB/T 7714	Fang, Xiang,Wang, Xiaoyu. Examining consumer responses to cross-border brand acquisitions[J]. EUROPEAN JOURNAL OF MARKETING,2018,52(7-8):1727-1749.
APA	Fang, Xiang,&Wang, Xiaoyu.(2018).Examining consumer responses to cross-border brand acquisitions.EUROPEAN JOURNAL OF MARKETING,52(7-8),1727-1749.
MLA	Fang, Xiang,et al."Examining consumer responses to cross-border brand acquisitions".EUROPEAN JOURNAL OF MARKETING 52.7-8(2018):1727-1749.