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| The Influence of A-quality Counterfeits on the Purchase Intention of Luxury Brands 会议论文
PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE: SMART MARKETING: HUMAN, TECHNOLOGY AND INNOVATION, 2018-01-01
作者: Shan, Juan[1]; Cui, Chenhong[2]; Zhang, Peng[3]; Wang, Yu[4]; Wang, Yaru[5]
  收藏 | 浏览/下载：8/0 | 提交时间：2019/04/22
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| The Differences of Consumer Well-being in the Process of Counterfeit Consumption 会议论文
PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE: SMART MARKETING: HUMAN, TECHNOLOGY AND INNOVATION, 2018-01-01
作者: Li Jie[1]; Chen Yun-xia[2]; Wang Wang-shuai[3]
收藏 | 浏览/下载：4/0 | 提交时间：2019/04/22
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| Not All the Face-Conscious Consumers Love Counterfeit Luxury Products: the Mediating Role of Risk of Embarrassment 会议论文
PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE: SMART MARKETING: HUMAN, TECHNOLOGY AND INNOVATION, 2018-01-01
作者: Shan, Juan[1]; Cui, Chenhong[2]
收藏 | 浏览/下载：13/0 | 提交时间：2019/04/22
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| Brand Social Power: Its measurement and Effect on Counterfeit Luxury Consumption 会议论文
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01
作者: Shan, Juan[1]; Wang, Shuqin[2]
收藏 | 浏览/下载：9/0 | 提交时间：2019/04/24
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| A Study on the Effect of Counterfeit Luxury Consumers on Genuine Perception under the Social Identity Theory 会议论文
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01
作者: Shan, Juan[1]; Qin, Hongyu[2]
收藏 | 浏览/下载：11/0 | 提交时间：2019/04/24
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| The Pursuit of Luxury Copycat: How Consumer Choose between Counterfeit and Shanzhai? 会议论文
China Marketing International Conference (CMIC)
作者: Jiang, Ling[1]; Shan, Juan[2]
收藏 | 浏览/下载：6/0 | 提交时间：2019/04/26
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