The Pursuit of Luxury Copycat: How Consumer Choose between Counterfeit and Shanzhai? | |
Jiang, Ling[1]; Shan, Juan[2] | |
2016 | |
会议名称 | China Marketing International Conference (CMIC) |
关键词 | Counterfeits Shanzhai Face Consciousness Brand Consciousness Luxury Consumer Behavior |
页码 | 419-421 |
URL标识 | 查看原文 |
内容类型 | 会议论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/2226924 |
专题 | 上海大学 |
作者单位 | 1.[1]Beijing Int Studies Univ, Int Sch Business, Beijing, Peoples R China. 2.[2]Shanghai Univ, Sch Management, Shanghai 200041, Peoples R China. |
推荐引用方式 GB/T 7714 | Jiang, Ling[1],Shan, Juan[2]. The Pursuit of Luxury Copycat: How Consumer Choose between Counterfeit and Shanzhai?[C]. 见:China Marketing International Conference (CMIC). |
个性服务 |
查看访问统计 |
相关权益政策 |
暂无数据 |
收藏/分享 |
除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。
修改评论