Not All the Face-Conscious Consumers Love Counterfeit Luxury Products: the Mediating Role of Risk of Embarrassment | |
Shan, Juan[1]; Cui, Chenhong[2] | |
2018 | |
会议名称 | PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE: SMART MARKETING: HUMAN, TECHNOLOGY AND INNOVATION |
会议日期 | 2018-01-01 |
关键词 | Face Consciousness Risk of Embarrassment Willingness to Buy Counterfeit Luxury Products Moral Rationalization |
页码 | 694-696 |
URL标识 | 查看原文 |
内容类型 | 会议论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/2166828 |
专题 | 上海大学 |
作者单位 | 1.[1]Shanghai Univ, Sch Management, Shanghai, Peoples R China. 2.[2]Shanghai Univ, Sch Management, Shanghai, Peoples R China. |
推荐引用方式 GB/T 7714 | Shan, Juan[1],Cui, Chenhong[2]. Not All the Face-Conscious Consumers Love Counterfeit Luxury Products: the Mediating Role of Risk of Embarrassment[C]. 见:PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE: SMART MARKETING: HUMAN, TECHNOLOGY AND INNOVATION. 2018-01-01. |
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