| A Study on the Effect of Counterfeit Luxury Consumers on Genuine Perception under the Social Identity Theory | |
| Shan, Juan[1]; Qin, Hongyu[2] | |
| 2017 | |
| 会议名称 | PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION |
| 会议日期 | 2017-01-01 |
| 关键词 | Identity counterfeit luxury brand social class perceived value purchase intention |
| 页码 | 1015-1024 |
| URL标识 | 查看原文 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/2195544 |
| 专题 | 上海大学 |
| 作者单位 | 1.[1]Shanghai Univ, Management Sch, Shanghai, Peoples R China. 2.[2]Shanghai Univ, Management Sch, Shanghai, Peoples R China. |
| 推荐引用方式 GB/T 7714 | Shan, Juan[1],Qin, Hongyu[2]. A Study on the Effect of Counterfeit Luxury Consumers on Genuine Perception under the Social Identity Theory[C]. 见:PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION. 2017-01-01. |
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