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科研机构
西安交通大学 [11]
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期刊论文 [11]
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2017 [2]
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内容类型:期刊论文
专题:西安交通大学
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Building channel power: the role of IT resources and information management capability
期刊论文
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2017, 卷号: 32, 页码: 1217-1227
作者:
Zhang, Tao
;
Wang, Xinchun
;
Zhuang, Guijun
收藏
  |  
浏览/下载:8/0
  |  
提交时间:2019/11/26
Knowledge management
Channel power
IT resources
Channel governance
Brand Loyalty Versus Store Loyalty: Consumers' Role in Determining Dependence Structure of Supplier-Retailer Dyads
期刊论文
JOURNAL OF BUSINESS-TO-BUSINESS MARKETING, 2017, 卷号: 24, 页码: 139-160
作者:
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
收藏
  |  
浏览/下载:8/0
  |  
提交时间:2019/11/26
response surface analysis
channel dependence
China marketing
store loyalty
channel network
brand loyalty
Impact of marketing channel caused by relationship marketing of online social network
期刊论文
International Journal of Services, Technology and Management, 2016, 卷号: 22, 期号: [db:dc_citation_issue], 页码: 348-364
作者:
Wang, Min
;
Bian, Yijie
;
Deng, Jiangao
;
Sheng, Hong
;
Tao, Juan
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2019/12/02
Customer loyalty
Interaction frequencies
On-line social networks
Online social communities
Potential customers
Professional knowledge
Relationship marketing
Relationship qualities
A strategic analysis of dual-channel supply chain design with price and delivery lead time considerations
期刊论文
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 2012, 卷号: 139, 期号: [db:dc_citation_issue], 页码: 654-663
作者:
Xu, He
;
Liu, Zhen Zhen
;
Zhang, Sheng Hao
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2019/12/10
Supply chain management
E-commerce
Internet/direct marketing
Game theory
Channels of distribution
Impact of Relationship Marketing Orientation on the Exercise of Interfirm Power and Relational Governance in Marketing Channels: Empirical Evidence From China
期刊论文
Journal of Marketing Channels, 2011, 卷号: 18, 期号: [db:dc_citation_issue], 页码: 279-302
作者:
Zhuang, Guijun
;
Zhang, Xubing
收藏
  |  
浏览/下载:1/0
  |  
提交时间:2019/12/10
channel power
China
exercise of power
relational governance
relationship marketing orientation
A taxonomy of control mechanisms and effects on channel cooperation in China
期刊论文
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2011, 卷号: 39, 期号: [db:dc_citation_issue], 页码: 307-326
作者:
Luo, Yadong
;
Liu, Yi
;
Zhang, Leinan
;
Huang, Ying
收藏
  |  
浏览/下载:6/0
  |  
提交时间:2019/12/10
Control
Loose coupling theory
Buyer-supplier relationships
China
Cooperation
Cluster analysis
Power, conflict, and cooperation: The impact of guanxi in Chinese marketing channels
期刊论文
INDUSTRIAL MARKETING MANAGEMENT, 2010, 卷号: 39, 期号: 1, 页码: 137-149
作者:
Zhuang, Guijun
;
Xi, Youmin
;
Tsang, Alex S. L.
收藏
  |  
浏览/下载:2/0
  |  
提交时间:2019/12/18
Marketing channel
Guanxi
Exercise of power
Cooperation
Conflict
Transfer of market knowledge in a channel relationship: Impacts of attitudinal commitment and satisfaction
期刊论文
INDUSTRIAL MARKETING MANAGEMENT, 2010, 卷号: 39, 期号: 2, 页码: 229-239
作者:
Liu, Yi
;
Li, Yuan
;
Xue, Jiaqi
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  |  
浏览/下载:1/0
  |  
提交时间:2019/12/18
Attitudinal commitment
Satisfaction
Transfer of market knowledge
Impact of social capital and guanxi orientation on interfirm communication in marketing channels
期刊论文
Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice, 2008, 卷号: 28, 期号: 3, 页码: 1-15
作者:
Zhuang, Gui-Jun
;
Zhou, Nan
;
Su, Chen-Ting
;
Yang, Zhi-Lin
收藏
  |  
浏览/下载:1/0
  |  
提交时间:2019/12/18
Chinese culture
Guanxi orientation
Interfirm communication
Interorganizational communication
Marketing channel
Social capital
The impact of interpersonal guanxi on exercise of power in a Chinese marketing channel
期刊论文
Journal of Marketing Channels, 2008, 卷号: 15, 期号: 2-3, 页码: 185-210
作者:
Zhuang, Guijun
;
Xi, Youmin
;
El-Ansary, Adel
收藏
  |  
浏览/下载:5/0
  |  
提交时间:2019/12/18
Conflict
Guanxi
Marketing channel
Power
Relationship marketing
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