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	Impact of Relationship Marketing Orientation on the Exercise of Interfirm Power and Relational Governance in Marketing Channels: Empirical Evidence From China
	Zhuang, Guijun; Zhang, Xubing
刊名	Journal of Marketing Channels
	2011
卷号	18期号:[db:dc_citation_issue]页码:279-302
关键词	channel power China exercise of power relational governance relationship marketing orientation
ISSN号	1046-669X
DOI	[db:dc_identifier_doi]
URL标识	查看原文
WOS记录号	[DB:DC_IDENTIFIER_WOSID]
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/4499100
专题	西安交通大学
推荐引用方式 GB/T 7714	Zhuang, Guijun,Zhang, Xubing. Impact of Relationship Marketing Orientation on the Exercise of Interfirm Power and Relational Governance in Marketing Channels: Empirical Evidence From China[J]. Journal of Marketing Channels,2011,18([db:dc_citation_issue]):279-302.
APA	Zhuang, Guijun,&Zhang, Xubing.(2011).Impact of Relationship Marketing Orientation on the Exercise of Interfirm Power and Relational Governance in Marketing Channels: Empirical Evidence From China.Journal of Marketing Channels,18([db:dc_citation_issue]),279-302.
MLA	Zhuang, Guijun,et al."Impact of Relationship Marketing Orientation on the Exercise of Interfirm Power and Relational Governance in Marketing Channels: Empirical Evidence From China".Journal of Marketing Channels 18.[db:dc_citation_issue](2011):279-302.

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