CORC  > 西安交通大学
Impact of social capital and guanxi orientation on interfirm communication in marketing channels
Zhuang, Gui-Jun; Zhou, Nan; Su, Chen-Ting; Yang, Zhi-Lin
刊名Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice
2008
卷号28期号:3页码:1-15
关键词Chinese culture Guanxi orientation Interfirm communication Interorganizational communication Marketing channel Social capital
ISSN号1000-6788
URL标识查看原文
内容类型期刊论文
URI标识http://www.corc.org.cn/handle/1471x/4848905
专题西安交通大学
推荐引用方式
GB/T 7714
Zhuang, Gui-Jun,Zhou, Nan,Su, Chen-Ting,et al. Impact of social capital and guanxi orientation on interfirm communication in marketing channels[J]. Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice,2008,28(3):1-15.
APA Zhuang, Gui-Jun,Zhou, Nan,Su, Chen-Ting,&Yang, Zhi-Lin.(2008).Impact of social capital and guanxi orientation on interfirm communication in marketing channels.Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice,28(3),1-15.
MLA Zhuang, Gui-Jun,et al."Impact of social capital and guanxi orientation on interfirm communication in marketing channels".Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice 28.3(2008):1-15.
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