Impact of social capital and guanxi orientation on interfirm communication in marketing channels | |
Zhuang, Gui-Jun; Zhou, Nan; Su, Chen-Ting; Yang, Zhi-Lin | |
刊名 | Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice |
2008 | |
卷号 | 28期号:3页码:1-15 |
关键词 | Chinese culture Guanxi orientation Interfirm communication Interorganizational communication Marketing channel Social capital |
ISSN号 | 1000-6788 |
URL标识 | 查看原文 |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/4848905 |
专题 | 西安交通大学 |
推荐引用方式 GB/T 7714 | Zhuang, Gui-Jun,Zhou, Nan,Su, Chen-Ting,et al. Impact of social capital and guanxi orientation on interfirm communication in marketing channels[J]. Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice,2008,28(3):1-15. |
APA | Zhuang, Gui-Jun,Zhou, Nan,Su, Chen-Ting,&Yang, Zhi-Lin.(2008).Impact of social capital and guanxi orientation on interfirm communication in marketing channels.Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice,28(3),1-15. |
MLA | Zhuang, Gui-Jun,et al."Impact of social capital and guanxi orientation on interfirm communication in marketing channels".Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice 28.3(2008):1-15. |
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