Brand Loyalty Versus Store Loyalty: Consumers' Role in Determining Dependence Structure of Supplier-Retailer Dyads | |
Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang | |
刊名 | JOURNAL OF BUSINESS-TO-BUSINESS MARKETING |
2017 | |
卷号 | 24页码:139-160 |
关键词 | response surface analysis channel dependence China marketing store loyalty channel network brand loyalty |
ISSN号 | 1051-712X |
URL标识 | 查看原文 |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/2923285 |
专题 | 西安交通大学 |
推荐引用方式 GB/T 7714 | Zhang, Chuang,Zhuang, Guijun,Yang, Zhilin,et al. Brand Loyalty Versus Store Loyalty: Consumers' Role in Determining Dependence Structure of Supplier-Retailer Dyads[J]. JOURNAL OF BUSINESS-TO-BUSINESS MARKETING,2017,24:139-160. |
APA | Zhang, Chuang,Zhuang, Guijun,Yang, Zhilin,&Zhang, Yang.(2017).Brand Loyalty Versus Store Loyalty: Consumers' Role in Determining Dependence Structure of Supplier-Retailer Dyads.JOURNAL OF BUSINESS-TO-BUSINESS MARKETING,24,139-160. |
MLA | Zhang, Chuang,et al."Brand Loyalty Versus Store Loyalty: Consumers' Role in Determining Dependence Structure of Supplier-Retailer Dyads".JOURNAL OF BUSINESS-TO-BUSINESS MARKETING 24(2017):139-160. |
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