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To buy or not to buy luxury brand counterfeits? The negative effects of brand social power 会议论文
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01
作者:  Shan, Juan[1];  Wang, Shuqin[2]
收藏  |  浏览/下载:3/0  |  提交时间:2019/04/24
The Pursuit of Luxury Copycat: How Consumer Choose between Counterfeit and Shanzhai? 会议论文
China Marketing International Conference (CMIC)
作者:  Jiang, Ling[1];  Shan, Juan[2]
收藏  |  浏览/下载:6/0  |  提交时间:2019/04/26
Counterfeits or Shanzhai? The Role of Face and Brand Consciousness in Luxury Copycat Consumption 期刊论文
PSYCHOLOGICAL REPORTS, 2016, 卷号: 119, 页码: 181-199
作者:  Jiang, Ling[1];  Shan, Juan[2]
收藏  |  浏览/下载:3/0  |  提交时间:2019/04/26


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