To buy or not to buy luxury brand counterfeits? The negative effects of brand social power | |
Shan, Juan[1]; Wang, Shuqin[2] | |
2017 | |
会议名称 | PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION |
会议日期 | 2017-01-01 |
关键词 | Luxury brand counterfeits Brand social power Face Desire of gaining face Fear of losing face |
页码 | 924-926 |
URL标识 | 查看原文 |
内容类型 | 会议论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/2195549 |
专题 | 上海大学 |
作者单位 | 1.[1]Shanghai Univ, Sch Management, Shanghai, Peoples R China. 2.[2]Shanghai Univ, Sch Management, Shanghai, Peoples R China. |
推荐引用方式 GB/T 7714 | Shan, Juan[1],Wang, Shuqin[2]. To buy or not to buy luxury brand counterfeits? The negative effects of brand social power[C]. 见:PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION. 2017-01-01. |
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