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To buy or not to buy luxury brand counterfeits? The negative effects of brand social power
Shan, Juan[1]; Wang, Shuqin[2]
2017
会议名称PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION
会议日期2017-01-01
关键词Luxury brand counterfeits Brand social power Face Desire of gaining face Fear of losing face
页码924-926
URL标识查看原文
内容类型会议论文
URI标识http://www.corc.org.cn/handle/1471x/2195549
专题上海大学
作者单位1.[1]Shanghai Univ, Sch Management, Shanghai, Peoples R China.
2.[2]Shanghai Univ, Sch Management, Shanghai, Peoples R China.
推荐引用方式
GB/T 7714
Shan, Juan[1],Wang, Shuqin[2]. To buy or not to buy luxury brand counterfeits? The negative effects of brand social power[C]. 见:PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION. 2017-01-01.
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