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上海大学 [4]
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会议论文 [3]
期刊论文 [1]
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The Influence of A-quality Counterfeits on the Purchase Intention of Luxury Brands
会议论文
PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE: SMART MARKETING: HUMAN, TECHNOLOGY AND INNOVATION, 2018-01-01
作者:
Shan, Juan[1]
;
Cui, Chenhong[2]
;
Zhang, Peng[3]
;
Wang, Yu[4]
;
Wang, Yaru[5]
收藏
  |  
浏览/下载:8/0
  |  
提交时间:2019/04/22
Luxury Brand
Counterfeiting
Counterfeit Detectability
Luxury Value
Purchase Intention
To buy or not to buy luxury brand counterfeits? The negative effects of brand social power
会议论文
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01
作者:
Shan, Juan[1]
;
Wang, Shuqin[2]
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2019/04/24
Luxury brand counterfeits
Brand social power
Face
Desire of gaining face
Fear of losing face
The Pursuit of Luxury Copycat: How Consumer Choose between Counterfeit and Shanzhai?
会议论文
China Marketing International Conference (CMIC)
作者:
Jiang, Ling[1]
;
Shan, Juan[2]
收藏
  |  
浏览/下载:6/0
  |  
提交时间:2019/04/26
Counterfeits
Shanzhai
Face Consciousness
Brand Consciousness
Luxury
Consumer Behavior
Counterfeits or Shanzhai? The Role of Face and Brand Consciousness in Luxury Copycat Consumption
期刊论文
PSYCHOLOGICAL REPORTS, 2016, 卷号: 119, 页码: 181-199
作者:
Jiang, Ling[1]
;
Shan, Juan[2]
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  |  
浏览/下载:3/0
  |  
提交时间:2019/04/26
counterfeits
Shanzhai
face consciousness
brand consciousness
luxury
consumer behavior
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