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心理研究所 [2]
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期刊论文 [10]
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The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value
期刊论文
SUSTAINABILITY, 2020, 卷号: 12, 期号: 11, 页码: 13
作者:
Cho, Taesoo
;
Cho, Taeyoung
;
Zhao, Guosong
;
Zhang, Hao
收藏
  |  
浏览/下载:13/0
  |  
提交时间:2021/07/09
golf resort
SNS advertising
online word of mouth
brand price
Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics
期刊论文
SUSTAINABILITY, 2019, 卷号: 11, 期号: 17
作者:
Wang, Jintang
;
Liao, Junyun
;
Zheng, Shiyong
;
Li, Biqing
收藏
  |  
浏览/下载:13/0
  |  
提交时间:2019/12/05
online brand community
product complexity
brand symbolism
informational value
social value
brand community engagement
Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics
期刊论文
SUSTAINABILITY, 2019, 卷号: 11, 期号: 17
作者:
Wang, Jintang
;
Liao, Junyun
;
Zheng, Shiyong
;
Li, Biqing
收藏
  |  
浏览/下载:19/0
  |  
提交时间:2019/12/05
online brand community
product complexity
brand symbolism
informational value
social value
brand community engagement
Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
期刊论文
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2019, 卷号: 46, 页码: 149-162
作者:
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
;
Voola, Ranjit
收藏
  |  
浏览/下载:15/0
  |  
提交时间:2019/12/11
Customer perceived value
Customer engagement behaviour
Brands
Mobile
technology
Social media
Customer experience
China
The effects of relationship norms on on-line new product development value co-creation engagement
会议论文
Singapore, Singapore, December 10, 2017 - December 13, 2017
作者:
Zhang, Huan-Yu
;
Liu, Tong
;
Chen, Yi-Wen
收藏
  |  
浏览/下载:24/0
  |  
提交时间:2018/12/29
Communal Relationship
Exchange Relationship
Fmcg
New Product Development Value Co-creation
Trust transfer in social media brand communities: The role of consumer engagement
期刊论文
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2018, 卷号: 41, 页码: 1-13
作者:
Liu, Linlin
;
Lee, Matthew K. O.
;
Liu, Renjing
;
Chen, Jiawen
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/11/26
Trust transfer
Brand trust
Consumer-to-consumer trust
Consumer-to-marketer trust
Consumer engagement
Trust transfer in social media brand communities: The role of consumer engagement
期刊论文
2018, 卷号: 41, 页码: 1
作者:
Liu, Linlin[1,2]
;
Lee, Matthew K. O.[2]
;
Liu, Renjing[1]
;
Chen, Jiawen[3]
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/06
Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
期刊论文
Journal of Retailing and Consumer Services, 2017
作者:
Carlson J.
;
Rahman M.M.
;
Taylor A.
;
Voola R.
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/12
Brands
China
Customer engagement behaviour
Customer experience
Customer perceived value
Mobile technology
Social media
Cultivate Consumer Engagement with Mobile and Gamification
会议论文
Marketing Science2016
作者:
Lei Wang
;
Siyuan Liu
;
Ramayya Krishnan
收藏
  |  
浏览/下载:38/0
  |  
提交时间:2017/01/15
Development and trend of Earth observation data sharing
期刊论文
Yaogan Xuebao/Journal of Remote Sensing, 2016, 卷号: 20, 期号: 5, 页码: 979-990
作者:
Li, Guoqing
;
Zhang, Hongyue
;
Zhang, Lianchong
;
Wang, Yuanyuan
;
Tian, Chuanzhao
收藏
  |  
浏览/下载:25/0
  |  
提交时间:2017/04/24
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