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Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson J.; Rahman M.M.; Taylor A.; Voola R.
刊名Journal of Retailing and Consumer Services
2017
关键词Brands China Customer engagement behaviour Customer experience Customer perceived value Mobile technology Social media
DOI10.1016/j.jretconser.2017.10.002
URL标识查看原文
公开日期[db:dc_date_available]
内容类型期刊论文
URI标识http://www.corc.org.cn/handle/1471x/4591769
专题山东大学
作者单位Newcastle Business School, University of Newcastle, Australia, Level 3, University House, Corner King and Auckland Streets, Newcastle 230
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GB/T 7714
Carlson J.,Rahman M.M.,Taylor A.,et al. Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media[J]. Journal of Retailing and Consumer Services,2017.
APA Carlson J.,Rahman M.M.,Taylor A.,&Voola R..(2017).Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media.Journal of Retailing and Consumer Services.
MLA Carlson J.,et al."Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media".Journal of Retailing and Consumer Services (2017).
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