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Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; Voola, Ranjit
刊名JOURNAL OF RETAILING AND CONSUMER SERVICES
2019
卷号46页码:149-162
关键词Customer perceived value Customer engagement behaviour Brands Mobile technology Social media Customer experience China
DOI10.1016/j.jretconser.2017.10.002
URL标识查看原文
公开日期[db:dc_date_available]
内容类型期刊论文
URI标识http://www.corc.org.cn/handle/1471x/4547449
专题山东大学
作者单位1.Univ Newcastle, Newcastle Business Sch, Level 3,Univ House,Corner King & Auckland St, Newcastle, NSW 2300, Australia.
2.[Rahman, Moh
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GB/T 7714
Carlson, Jamie,Rahman, Mohammad M.,Taylor, Alexander,et al. Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media[J]. JOURNAL OF RETAILING AND CONSUMER SERVICES,2019,46:149-162.
APA Carlson, Jamie,Rahman, Mohammad M.,Taylor, Alexander,&Voola, Ranjit.(2019).Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media.JOURNAL OF RETAILING AND CONSUMER SERVICES,46,149-162.
MLA Carlson, Jamie,et al."Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media".JOURNAL OF RETAILING AND CONSUMER SERVICES 46(2019):149-162.
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