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浏览/检索结果: 共3条，第1-3条 帮助 已选(0)清除 条数/页：5101520253035404550556065707580859095100   排序方式：请选择作者升序作者降序题名升序题名降序发表日期升序发表日期降序提交时间升序提交时间降序 Power distance belief and brand personality evaluations 期刊论文 JOURNAL OF BUSINESS RESEARCH, 2018, 卷号: 84, 页码: 89-99 作者:  Wang, Xuehua;  Wang, Xiaoyu;  Fang, Xiang;  Jiang, Qingyun 收藏  |  浏览/下载：9/0  |  提交时间：2019/08/22 Power distance belief  Brand personality  Brand social categorization tendency  Temporal distance   Brand Social Power: Its measurement and Effect on Counterfeit Luxury Consumption 会议论文 PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01 作者:  Shan, Juan[1];  Wang, Shuqin[2] 收藏  |  浏览/下载：9/0  |  提交时间：2019/04/24 Power  Brand social power  luxury counterfeit  scale validation   To buy or not to buy luxury brand counterfeits? The negative effects of brand social power 会议论文 PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01 作者:  Shan, Juan[1];  Wang, Shuqin[2] 收藏  |  浏览/下载：3/0  |  提交时间：2019/04/24 Luxury brand counterfeits  Brand social power  Face  Desire of gaining face  Fear of losing face