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武汉大学 [3]
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期刊论文 [5]
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Person-environment fit, commitment, and customer contribution in online brand community: A nonlinear model
期刊论文
JOURNAL OF BUSINESS RESEARCH, 2018, 卷号: 85
作者:
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Zhou, Yujie
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/05
Knowledge contribution
Community commitment
Person-environment fit
Online brand community
Nonlinear relationship
Knowledge map analysis of research of foreign city brand
会议论文
International Conference on Management Science and Engineering (ICMSE), Wuhan, PEOPLES R CHINA
作者:
Guo, Jinming
;
Liu, Zhongquan
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/09
city brand
knowledge map
hot fields
Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system
期刊论文
ELECTRONIC COMMERCE RESEARCH, 2016, 卷号: 16, 期号: 2
作者:
Ke, Dan
;
Chen, Anran
;
Su, Chenting
收藏
  |  
浏览/下载:10/0
  |  
提交时间:2019/12/05
Brand knowledge
Brand awareness
Brand image
Online trust
Effectiveness of e-business platform services
E-business platform certification system
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
期刊论文
INDUSTRIAL MARKETING MANAGEMENT, 2015, 卷号: 51, 页码: 11-25
作者:
Bang Nguyen[1]
;
Yu, Xiaoyu[2]
;
Melewar, T. C.[3]
;
Chen, Junsong[4]
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/04/26
Emerging market
Knowledge acquisition from social media
Market orientation
Social media strategic capability
Social media brand innovation
Study on the Factors Influencing Brand Citizenship Behavior: Taking High-End Service-Oriented Enterprises for Examples
会议论文
作者:
Li, Qi
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  |  
浏览/下载:3/0
  |  
提交时间:2019/12/05
Brand Citizenship Behavior (BCB)
Internal brand building
Brand leader
Brand knowledge
Organizational resources
Length of service
Service-oriented enterprise
How do they really help? An empirical study of the role of different information sources in building brand trust
期刊论文
Journal of Global Marketing, 2010, 卷号: 23, 期号: 3, 页码: 243-252
作者:
Xingyuan W.
;
Li F.
;
Wei Y.
收藏
  |  
浏览/下载:1/0
  |  
提交时间:2019/12/26
Advertising
Brand knowledge
Brand trust
User experience
WOM
制造商线索与零售商自有品牌感知质量
期刊论文
中国工业经济, 2008, 期号: 1, 页码: 87-95
作者:
杨德锋
;
王新新
收藏
  |  
浏览/下载:2/0
  |  
提交时间:2019/08/22
零售商
自有品牌
感知质量
制造商线索
产品知识
retailer
store brand
perceived quality
manufacturing cue
product knowledge
The Influence Factors of Customer Recognition Research-Based on Perceived Value (CPCI-S收录)
会议论文
2011 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING - 18TH ANNUAL CONFERENCE PROCEEDINGS, VOLS I AND II
作者:
Ye Zhan-hui[1]
;
Qian Qing-qing[1]
;
Zhou Yu[1]
收藏
  |  
浏览/下载:1/0
  |  
提交时间:2019/04/15
customer recognition
perceived value
consumer product knowledge
brand reputation
store image
CUE DIAGNOSTICITY AND PRODUCT EVALUATION: EFFECT OF BRAND NAME, STORE BRANDS KNOWLEDGE AND STORE LOYALTY ON STORE BRANDS PERCEIVED QUALITY
会议论文
武汉, 2009年1月1日
作者:
YANG DEFENG[1]
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  |  
浏览/下载:1/0
  |  
提交时间:2019/12/10
STORE BRAND
PERCEIVED QUALITY
BRAND NAME
STORE BRAND KNOWLEDGE
STORE LOYALTY
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