| Study on the Factors Influencing Brand Citizenship Behavior: Taking High-End Service-Oriented Enterprises for Examples | |
| Li, Qi | |
| 2014 | |
| 关键词 | Brand Citizenship Behavior (BCB) Internal brand building Brand leader Brand knowledge Organizational resources Length of service Service-oriented enterprise |
| 收录类别 | CPCI-SSH |
| 会议录 | INTERNATIONAL CONFERENCE ON HUMANITY AND SOCIAL SCIENCE (ICHSS 2014)
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| 语种 | 英语 |
| URL标识 | 查看原文 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/3835925 |
| 专题 | 武汉大学 |
| 推荐引用方式 GB/T 7714 | Li, Qi. Study on the Factors Influencing Brand Citizenship Behavior: Taking High-End Service-Oriented Enterprises for Examples[C]. 见:. |
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