CORC

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A Study on the Influence Mechanism of Emotional Attachment on Brand Trust -Take logistics brand as an example 会议论文
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01
作者:  Fan Li-xian[1];  Li Xin-lu[2]
收藏  |  浏览/下载:3/0  |  提交时间:2019/04/24
NEGATIVE EFFECTS OF BRAND FAMILIARITY AND BRAND RELEVANCE ON EFFECTIVENESS OF VIRAL ADVERTISEMENTS 期刊论文
SOCIAL BEHAVIOR AND PERSONALITY, 2016, 卷号: 44, 页码: 1151-1162
作者:  Huang, Jin-Song;  Zhou, Liuning
收藏  |  浏览/下载:5/0  |  提交时间:2019/12/30
Risk Sources and Their Influences on Consumers' Purchase Intention: A Research on Online Catering Group Buying 会议论文
Bangkok, THAILAND, DEC 10-13, 2013
作者:  Wang, SH (Wang, S. H.);  Chen, YW (Chen, Y. W.);  Chen, X (Chen, X.)
收藏  |  浏览/下载:19/0  |  提交时间:2018/08/27
网购奶粉:渠道选择的影响因素 学位论文
同等学力硕士, 北京: 中国科学院研究生院, 2013
作者:  郭薇
收藏  |  浏览/下载:16/0  |  提交时间:2016/11/18
网络团购餐饮美食类产品中的风险来源及其对购买意愿的影响 学位论文
同等学力硕士, 北京: 中国科学院研究生院, 2012
作者:  宋婷婷
收藏  |  浏览/下载:15/0  |  提交时间:2016/11/21
The Impact of Brand Experience on Relational Benefit: The Role of Brand Familiarity, Brand Image and Brand Personality 会议论文
International Conference on Automation, Communication, Architectonics and Materials, Wuhan, PEOPLES R CHINA, 2011-01-01
作者:  Xu, Yueheng;  Zhang, Mingli;  Tang, Saili
收藏  |  浏览/下载:12/0  |  提交时间:2020/01/06
品牌延伸条件下的广告说服——双中介影响模型的拓展 期刊论文
2010, 2010
黄劲松; 王高; 赵平; Huang Jinsong; Wang Gao; Zhao Ping
收藏  |  浏览/下载:1/0
品牌熟悉对广告过程中品牌态度改变的影响 期刊论文
2010, 2010
黄劲松; 赵平; 陆奇斌; Huang Jinsong; Zhao Pin; Lu Qibin
收藏  |  浏览/下载:2/0
Brand Experience on the Influence of Brand Relationship: Based on the Regulation of Brand Familiarity and Product Attributes 会议论文
2011 INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND SOCIETY (ICSSS 2011), VOL 3
作者:  Qian, Qingqing[1];  Ye, Zhanhui[1]
收藏  |  浏览/下载:4/0  |  提交时间:2019/04/15


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