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	A Study on the Influence Mechanism of Emotional Attachment on Brand Trust -Take logistics brand as an example
	Fan Li-xian[1]; Li Xin-lu[2]
	2017
会议名称	PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION
会议日期	2017-01-01
关键词	Brand emotional attachment Brand familiarity Logistics brand Brand trust
页码	1047-1060
URL标识	查看原文
内容类型	会议论文
URI标识	http://www.corc.org.cn/handle/1471x/2195539
专题	上海大学
作者单位	1.[1]Shanghai Univ, Sch Management, Shanghai, Peoples R China. 2.[2]Shanghai Univ, Sch Management, Shanghai, Peoples R China.
推荐引用方式 GB/T 7714	Fan Li-xian[1],Li Xin-lu[2]. A Study on the Influence Mechanism of Emotional Attachment on Brand Trust -Take logistics brand as an example[C]. 见:PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION. 2017-01-01.

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