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The effect of pricing frame on purchase intention: A mediated moderation model of product type
会议论文
12th International Conference on E-business, Management and Economics, ICEME 2021, 不详, July 17, 2021 - July 19, 2021
作者:
Wu, Mingjuan
;
Chen, Yiwen
;
Zhang, Yuting
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  |  
浏览/下载:14/0
  |  
提交时间:2021/12/28
An empirical study of the effect of knowledge product experience on impulse purchase intention
会议论文
12th International Conference on E-business, Management and Economics, ICEME 2021, 不详, July 17, 2021 - July 19, 2021
作者:
Wang, Mengyuan
;
Chen, Yiwen
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  |  
浏览/下载:30/0
  |  
提交时间:2021/12/28
Consumers purchase intention towards organic food in Malaysia
会议论文
2nd International Conference on Big Data Technologies, ICBDT 2019, August 28, 2019 - August 30, 2019
作者:
Yean, Wong Tze
;
Iris, Tan
;
Lee, Lim Wei
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  |  
浏览/下载:1/0
  |  
提交时间:2019/12/31
Research on an Inverted U-Shape Relationship Between Luxury Online Accessibility and Consumers Purchase Intention
会议论文
PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE: SMART MARKETING: HUMAN, TECHNOLOGY AND INNOVATION, 2018-01-01
作者:
Cui, Chenhong[1]
;
Juan, Shan[2]
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  |  
浏览/下载:2/0
  |  
提交时间:2019/04/22
The digital age
Luxury brand
Online accessibility
Purchase intention
Perceived luxury value
Effects of Internet Word-of-Mouth of a Tourism Destination on Consumer Purchase Intention: Based on Temporal Distance and Social Distance
会议论文
PROCEEDINGS OF THE ELEVENTH INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING MANAGEMENT, 2018-01-01
作者:
Chen, Mo
;
Chen, Jingdong
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  |  
浏览/下载:4/0
  |  
提交时间:2019/12/20
Internet
Word-of-Mouth (IWOM)
Consumers purchase intention
Temporal distance
Social distance
Research on the influence of social media information on consumers' purchase intention
会议论文
3rd International Conference on Mechanical, Electronic and Information Technology Engineering, ICMITE 2017, 2017-12-16
作者:
Qin, Yanqun[1]
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  |  
浏览/下载:3/0
  |  
提交时间:2019/04/24
A Study on the Effect of Counterfeit Luxury Consumers on Genuine Perception under the Social Identity Theory
会议论文
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01
作者:
Shan, Juan[1]
;
Qin, Hongyu[2]
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  |  
浏览/下载:11/0
  |  
提交时间:2019/04/24
Identity
counterfeit luxury brand
social class
perceived value
purchase intention
Research in progress: The snob and bandwagon effects on consumers' purchase intention under different promotion strategies
会议论文
作者:
Chen, Li Dan
;
Liang, Hui Gang
;
Lai, Xin
;
Wang, Neng Min
;
Huang, Wei
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  |  
浏览/下载:3/0
  |  
提交时间:2019/11/26
Bandwagon effect
Interaction effect
Online purchase intentions
Price discount
Price perceptions
Promotion strategies
Purchase decision
Purchase intention
Factors That Affect Consumers to Buy Luxury Goods Online
会议论文
China Marketing International Conference (CMIC)
作者:
Fan, Xiaojun[1]
;
Yan, Chu[2]
;
Li, Jie[3]
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  |  
浏览/下载:4/0
  |  
提交时间:2019/04/26
luxury
Online store
Perceived risk
Purchase intention
The Study of Country of Chinese Female Consumers' Purchase Intention
会议论文
International conference on Business and Economics (ICBE2016), JUL 07-09, 2016
作者:
Shuai, Su
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  |  
浏览/下载:3/0
  |  
提交时间:2019/12/31
Chinese Female Consumers
Country Image
Purchasing Intention
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