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Cultivate Consumer Engagement with Mobile and Gamification 会议论文
Marketing Science2016
作者:  Lei Wang;  Siyuan Liu;  Ramayya Krishnan
收藏  |  浏览/下载：43/0  |  提交时间：2017/01/15
Understanding the Antecedents of Advertising Spreading in SNS from Impression Management Perspective 会议论文
China Marketing International Conference (CMIC), JUL 08-11, 2016
作者:  Zhao, Haichuan;  Li, Huifang;  Su, Chenting;  Fang, Yulin
收藏  |  浏览/下载：4/0  |  提交时间：2019/12/31
Towards secure and practical targeted mobile advertising 会议论文
作者:  Jiang, Jinghua;  Shi, Zhenkui;  Yuan, Xingliang;  Wang, Cong;  Gui, Xiaolin
收藏  |  浏览/下载：4/0  |  提交时间：2019/12/02
Towards Secure and Practical Targeted Mobile Advertising 会议论文
作者:  Jiang, Jinghua;  Gui, Xiaolin;  Shi, Zhenkui;  Yuan, Xingliang;  Wang, Cong
收藏  |  浏览/下载：7/0  |  提交时间：2019/12/02
Towards Secure and Practical Targeted Mobile Advertising 会议论文
作者:  Jiang, Jinghua;  Shi, Zhenkui;  Yuan, Xingliang;  Wang, Cong;  Gui, Xiaolin
收藏  |  浏览/下载：6/0  |  提交时间：2019/12/02
Dominant Bidding Strategy in Mobile App Advertising Auction 会议论文
11th IEEE International Conference on E-Business Engineering, ICEBE 2014, Guangzhou
作者:  Wang, Lei;  Zhang, Yong;  Chen, Zhide;  Ning, Li;  Qiao, Cheng
收藏  |  浏览/下载：19/0  |  提交时间：2015/09/02
What affects the advertising sharing behavior among mobile SNS users? the relationships between social capital, outcome expectations and prevention pride 会议论文
作者:  Li, Yuhao;  Wang, Kanliang
收藏  |  浏览/下载：5/0  |  提交时间：2019/12/02
Who will follow your shop? Exploiting multiple information sources in finding followers 会议论文
18th International Conference on Database Systems for Advanced Applications, DASFAA 2013, Wuhan, China, April 22, 2013 - April 25, 2013
Wu, Liang (2); Chin, Alvin (1); Xu, Guandong (3); Du, Liang (5); Wang, Xia (4); Meng, Kangjian (4); Guo, Yonggang (4); Zhou, Yuanchun (2)
收藏  |  浏览/下载：12/0  |  提交时间：2014/12/16
广告对于新产品扩散的影响研究：以手机产品为例 会议论文
第九届中国管理科学学术年会论文集, 第九届中国管理科学学术年会, 中国重庆, CNKI, 中国优选法统筹法与经济数学研究会
胡左浩; 黄飞华; 赵平; 王勇; HU Zuo-hao; HUANG Fei-hua; ZHAO Ping; WANG Yong
收藏  |  浏览/下载：5/0
Provide context-aware advertisements with interactivity 会议论文
Human-Computer Interaction, Pt 4, Proceedings - HCI APPLICATIONS AND SERVICES, 12th International Conference on Human-Computer Interaction (HCI International 2007), Beijing, PEOPLES R CHINA, Web of Science
Gao, Qin; Rau, Pei-Luen Patrick; Salvendy, Gavriel
收藏  |  浏览/下载：2/0

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