What affects the advertising sharing behavior among mobile SNS users? the relationships between social capital, outcome expectations and prevention pride | |
Li, Yuhao; Wang, Kanliang | |
2014 | |
关键词 | Mobile applications Prevention pride Sharing behavior Social capitals Social cognitive |
期号 | [db:dc_citation_issue] |
DOI | [db:dc_identifier_doi] |
会议录 | Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014
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URL标识 | 查看原文 |
WOS记录号 | [DB:DC_IDENTIFIER_WOSID] |
内容类型 | 会议论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/3273077 |
专题 | 西安交通大学 |
推荐引用方式 GB/T 7714 | Li, Yuhao,Wang, Kanliang. What affects the advertising sharing behavior among mobile SNS users? the relationships between social capital, outcome expectations and prevention pride[C]. 见:. |
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