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Shaping Halal Into a Brand? Factors Affecting Consumers’ Halal Brand Purchase Intention 期刊论文
Journal of International Food and Agribusiness Marketing, 2017, 卷号: 29, 页码: 234-259
作者:  Ali, Afzaal;  Ali, Adnan;  Sherwani, Mehkar
收藏  |  浏览/下载:11/0  |  提交时间:2019/11/26
QUESTING FOR BRAND AUTHENTICITY OF LUXURY PRODUCTS: CONSUMERS' GOAL-CONTINGENT PROCESS AS SELF-IMAGE CONFORMATION ONLINE 会议论文
作者:  Kwok, Samuel;  Maguire, Kate;  Shotte, Gertuude
收藏  |  浏览/下载:12/0  |  提交时间:2019/11/26
The Necessity of Creating National Brand in the Background of "the Belt and Road Initiative" Strategy 期刊论文
2ND INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT AND SYSTEMS ENGINEERING (EMSE 2017), 2017, 页码: 313-316
作者:  Jiang, Yu-fan;  Yang, Rui;  Chen, Li;  Yang, Yang
收藏  |  浏览/下载:4/0  |  提交时间:2019/02/25
Consumer choice of store brand across the store factors a case of personal care retailer 会议论文
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01
作者:  Fan Xiaojun[1];  Jia Huimin[2];  Li Jie[3]
收藏  |  浏览/下载:11/0  |  提交时间:2019/04/24
Rewriting in English-Chinese translation of brand names The establishment of images 期刊论文
BABEL-REVUE INTERNATIONALE DE LA TRADUCTION-INTERNATIONAL JOURNAL OF TRANSLATION, 2017, 卷号: 63, 期号: 2, 页码: 251-270
作者:  Ying, Cui
收藏  |  浏览/下载:5/0  |  提交时间:2019/12/12
The Impact of Brand Extension Strategy on Brand Image:the CASE of Go-Jek in Indonesia 学位论文
: 江苏大学, 2017
作者:  DANIEL HERMAWAN[1]
收藏  |  浏览/下载:3/0  |  提交时间:2019/12/24


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