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双渠道供应链中制造商与零售商合作广告协调模型 Coordination Model for Cooperative Advertising between Manufacturers and Retailers in Dual-channel Supply Chain 期刊论文
2017, 卷号: 26, 页码: 1168-1175
作者:  陈国鹏[1,2];  张旭梅[1,2];  肖剑[3]
收藏  |  浏览/下载:4/0  |  提交时间:2019/11/29
产品品牌差异化与多渠道零售商双渠道绩效研究 Product Brand Differentiation and Dual-Channel Store Performances of a Multi-Channel Retailer 期刊论文
2017, 卷号: 0, 页码: 75-76
作者:  刘晓芬[1];  钱晓多[2]
收藏  |  浏览/下载:3/0  |  提交时间:2019/11/30


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