双渠道供应链中制造商与零售商合作广告协调模型 Coordination Model for Cooperative Advertising between Manufacturers and Retailers in Dual-channel Supply Chain | |
陈国鹏[1,2]; 张旭梅[1,2]; 肖剑[3] | |
2017 | |
卷号 | 26页码:1168-1175 |
URL标识 | 查看原文 |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/3056461 |
专题 | 重庆大学 |
推荐引用方式 GB/T 7714 | 陈国鹏[1,2],张旭梅[1,2],肖剑[3]. 双渠道供应链中制造商与零售商合作广告协调模型 Coordination Model for Cooperative Advertising between Manufacturers and Retailers in Dual-channel Supply Chain[J],2017,26:1168-1175. |
APA | 陈国鹏[1,2],张旭梅[1,2],&肖剑[3].(2017).双渠道供应链中制造商与零售商合作广告协调模型 Coordination Model for Cooperative Advertising between Manufacturers and Retailers in Dual-channel Supply Chain.,26,1168-1175. |
MLA | 陈国鹏[1,2],et al."双渠道供应链中制造商与零售商合作广告协调模型 Coordination Model for Cooperative Advertising between Manufacturers and Retailers in Dual-channel Supply Chain".26(2017):1168-1175. |
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