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社会化电子商务背景下在线口碑信息再传播意愿影响因素研究 学位论文
2016, 2016
林苏闽
收藏  |  浏览/下载:1/0  |  提交时间:2017/06/20
口碑追加形式对购买意向的影响:口碑方向的调节作用 期刊论文
心理学报, 2016, 卷号: 48, 期号: 6, 页码: 722-732
作者:  李信;  陈毅文
收藏  |  浏览/下载:25/0  |  提交时间:2017/02/23
Review of eWOM in Tourism: The Use of WeChat 期刊论文
INNOVATION, ENTREPRENEURSHIP AND STRATEGY IN THE ERA OF INTERNET, 2016, 页码: 500-507
作者:  Liang Xinjian;  Li Wei
收藏  |  浏览/下载:3/0  |  提交时间:2019/02/28
The influence of information cascades on online purchase behaviors of search and experience products 期刊论文
ELECTRONIC COMMERCE RESEARCH, 2016, 卷号: 16, 期号: 4
作者:  Liu, Qihua;  Huang, Shan;  Zhang, Liyi
收藏  |  浏览/下载:1/0  |  提交时间:2019/12/05
The influence of information cascades on online purchase behaviors of search and experience products 期刊论文
Electronic Commerce Research, 2016, 卷号: Vol.16 No.4, 页码: 553-580
作者:  QihuaLiu;  ShanHuang;  LiyiZhang
收藏  |  浏览/下载:4/0  |  提交时间:2019/12/24
Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product 期刊论文
Middle East Journal of Management, 2016, 卷号: Vol.3 No.2, 页码: 144-163
作者:  JasbeersinghArora;  GaneshB.E.;  DhruvinkumarChauhan;  VarshaJain
收藏  |  浏览/下载:3/0  |  提交时间:2019/12/24
The digital economy: new e-business strategies for food Italian system 期刊论文
International Journal of Electronic Marketing and Retailing, 2016, 卷号: Vol.7 No.4, 页码: 287-310
作者:  LuisaSturiale;  AlessandroScuderi
收藏  |  浏览/下载:13/0  |  提交时间:2019/12/24
Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media: an empirical analysis 期刊论文
International Journal of Internet Marketing and Advertising, 2016, 卷号: Vol.10 No.1-2, 页码: 90-112
作者:  DominikGeorgi;  SvenTuzovic
收藏  |  浏览/下载:3/0  |  提交时间:2019/12/24
The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption 期刊论文
Computers in Human Behavior, 2016, 卷号: Vol.61, 页码: 47-55
作者:  Erkan,Ismail;  Evans,Chris
收藏  |  浏览/下载:4/0  |  提交时间:2019/12/24
Effects of Social Interaction Dynamics on Platforms 期刊论文
Journal of Management Information Systems, 2016, 卷号: Vol.33 No.3, 页码: 843-873
作者:  MichaelWessel;  FerdinandThies;  AlexanderBenlian
收藏  |  浏览/下载:8/0  |  提交时间:2019/12/24


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