Review of eWOM in Tourism: The Use of WeChat | |
Liang Xinjian; Li Wei | |
刊名 | INNOVATION, ENTREPRENEURSHIP AND STRATEGY IN THE ERA OF INTERNET |
2016 | |
页码 | 500-507 |
关键词 | electronic word-of-mouth (eWOM) social media WeChat tourism industry tourism marketing |
URL标识 | 查看原文 |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/1869539 |
专题 | 四川大学 |
作者单位 | 1.Sichuan Univ, Sch Business, Chengdu 610065, Peoples R China 2.Chengdu Normal Univ, Sch Tourism Management, Chengdu 611130, Peoples R China |
推荐引用方式 GB/T 7714 | Liang Xinjian,Li Wei. Review of eWOM in Tourism: The Use of WeChat[J]. INNOVATION, ENTREPRENEURSHIP AND STRATEGY IN THE ERA OF INTERNET,2016:500-507. |
APA | Liang Xinjian,&Li Wei.(2016).Review of eWOM in Tourism: The Use of WeChat.INNOVATION, ENTREPRENEURSHIP AND STRATEGY IN THE ERA OF INTERNET,500-507. |
MLA | Liang Xinjian,et al."Review of eWOM in Tourism: The Use of WeChat".INNOVATION, ENTREPRENEURSHIP AND STRATEGY IN THE ERA OF INTERNET (2016):500-507. |
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