品牌模仿类型对消费者决策的影响:基于认知需求与消费者知识的调节视角 The Effects of Copycat Brands′Imitation Type on Consumer Decision-Making:The Moderating Roles of Consumer Need for Cognition and Consumer Knowledge | |
何利娟[1]; 金驰[2] | |
2014 | |
页码 | 119-128 |
URL标识 | 查看原文 |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/3197297 |
专题 | 重庆大学 |
推荐引用方式 GB/T 7714 | 何利娟[1],金驰[2]. 品牌模仿类型对消费者决策的影响:基于认知需求与消费者知识的调节视角 The Effects of Copycat Brands′Imitation Type on Consumer Decision-Making:The Moderating Roles of Consumer Need for Cognition and Consumer Knowledge[J],2014:119-128. |
APA | 何利娟[1],&金驰[2].(2014).品牌模仿类型对消费者决策的影响:基于认知需求与消费者知识的调节视角 The Effects of Copycat Brands′Imitation Type on Consumer Decision-Making:The Moderating Roles of Consumer Need for Cognition and Consumer Knowledge.,119-128. |
MLA | 何利娟[1],et al."品牌模仿类型对消费者决策的影响:基于认知需求与消费者知识的调节视角 The Effects of Copycat Brands′Imitation Type on Consumer Decision-Making:The Moderating Roles of Consumer Need for Cognition and Consumer Knowledge".(2014):119-128. |
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