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Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce
期刊论文
DECISION SUPPORT SYSTEMS, 2022, 卷号: 163, 页码: 15
作者:
Yang, Yanwu
;
Zhao, Kang
;
Zeng, Daniel Dajun
;
Jansen, Bernard Jim
收藏
  |  
浏览/下载:24/0
  |  
提交时间:2022/11/21
Online advertising
Electronic commerce
Advertising analytics
Business intelligence
Effects of age on memory for pragmatic implications in advertising An eye movement study
期刊论文
JOURNAL OF PACIFIC RIM PSYCHOLOGY, 2021, 卷号: 15, 页码: 9
作者:
Yu, Jing
;
Peng, Xue-Rui
;
Yan, Ming
收藏
  |  
浏览/下载:22/0
  |  
提交时间:2021/04/19
advertising
older adult
pragmatic implication
eye movement
Uncertainty and Disturbance Estimator-Based Control of a Flapping-Wing Aerial Vehicle With Unknown Backlash-Like Hysteresis
期刊论文
IEEE TRANSACTIONS ON INDUSTRIAL ELECTRONICS, 2020, 卷号: 67, 期号: 6, 页码: 4826-4835
作者:
Yin, Zhao
;
He, Wei
;
Kaynak, Okyay
;
Yang, Chenguang
;
Cheng, Long
收藏
  |  
浏览/下载:30/0
  |  
提交时间:2020/06/02
Routing
Routing protocols
Databases
Servers
Resilience
Advertising
Backlash
flapping-wing aerial vehicle (FWAV)
hysteresis
uncertainty and disturbance estimator (UDE)
The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value
期刊论文
SUSTAINABILITY, 2020, 卷号: 12, 期号: 11, 页码: 13
作者:
Cho, Taesoo
;
Cho, Taeyoung
;
Zhao, Guosong
;
Zhang, Hao
收藏
  |  
浏览/下载:14/0
  |  
提交时间:2021/07/09
golf resort
SNS advertising
online word of mouth
brand price
A Digital Signage Audience Classification Model Based on the Huff Model and Backpropagation Neural Network
期刊论文
IEEE ACCESS, 2020, 卷号: 8, 页码: 71708-71720
作者:
Zhang, Xun
;
Xie, Xiaolan
;
Wang, Yuxue
;
Zhang, Xiaohu
;
Jiang, Dong
收藏
  |  
浏览/下载:15/0
  |  
提交时间:2021/03/23
Classification algorithms
Neural networks
Prediction algorithms
Roads
Data models
Backpropagation
Advertising
Digital signage
backpropagation algorithms
classification algorithms
geographic information systems
Political Awareness, Microtargeting of Voters, and Negative Electoral Campaigning
期刊论文
QUARTERLY JOURNAL OF POLITICAL SCIENCE, 2019, 卷号: 14, 页码: 41-88
作者:
Schipper, Burkhard C.
;
Woo, Hee Yeul
收藏
  |  
浏览/下载:9/0
  |  
提交时间:2019/11/19
Electoral competition
targeted advertising
negative campaigning
persuasion games
multidimensional policy space
dog-whistle politics
unknown unknowns
proportional model
majoritarian model
campaign advertising
unawareness
Robust transfer integrated locally kernel embedding for click-through rate prediction
期刊论文
Information Sciences, 2019, 卷号: Vol.491, 页码: 190-203
作者:
Ying Xie
;
Dan Jiang
;
Xinmei Wang
;
Rongbin Xu
收藏
  |  
浏览/下载:14/0
  |  
提交时间:2019/04/24
Click-through rate
Online advertising
Transfer learning
Locally linear embedding
Unsupervised learning
Interest-Driven Outdoor Advertising Display Location Selection Using Mobile Phone Data
期刊论文
IEEE ACCESS, 2019, 卷号: 7
作者:
Huang, Meng
;
Fang, Zhixiang
;
Xiong, Shili
;
Zhang, Tao
收藏
  |  
浏览/下载:14/0
  |  
提交时间:2019/12/05
Interest-driven outdoor advertising
maximal covering location problem
mobile phone data
Optimizing Impression Counts for Outdoor Advertising
其他
2019-01-01
作者:
Zhang, Yipeng
;
Li, Yuchen
;
Bao, Zhifeng
;
Mo, Songsong
;
Zhang, Ping
收藏
  |  
浏览/下载:6/0
  |  
提交时间:2019/12/05
Outdoor Advertising
Influence Maximization
Moving Trajectory
Non-submodularity
Logistic Function
Attentive Long Short-Term Preference Modeling for Personalized Product Search.
期刊论文
ACM Transactions on Information Systems, 2019, 卷号: Vol.37 No.2, 页码: 19-45
作者:
YANGYANG GUO
;
YINGLONG WANG
;
JUN MA
;
KANKANHALLI, MOHAN
;
ZHIYONG CHENG
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2019/12/17
INDIVIDUALS'
preferences
*SEARCH
advertising
(World
Wide
Web)
*ELECTRONIC
commerce
*ONLINE
shopping
*DATA
mining
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