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浏览/检索结果:
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Herding behavior in supplier innovation crowdfunding: Evidence from Kickstarter
期刊论文
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 2021, 卷号: 239, 页码: 14
作者:
Tian, Xin
;
Song, Yan
;
Luo, Chunlin
;
Zhou, Xiaoyang
;
Lev, Benjamin
收藏
  |  
浏览/下载:43/0
  |  
提交时间:2021/10/26
Herding
Information cascade
Word-of-mouth
Herding mechanisms
The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value
期刊论文
SUSTAINABILITY, 2020, 卷号: 12, 期号: 11, 页码: 13
作者:
Cho, Taesoo
;
Cho, Taeyoung
;
Zhao, Guosong
;
Zhang, Hao
收藏
  |  
浏览/下载:14/0
  |  
提交时间:2021/07/09
golf resort
SNS advertising
online word of mouth
brand price
Optimal sequential releasing strategy for software products in the presence of word-of-mouth and requirements uncertainty.
期刊论文
Information Technology & Management, 2019, 卷号: Vol.20 No.3, 页码: 153-174
作者:
Wang, Yu
;
Li, Minqiang
;
Feng, Haiyang
;
Feng, Nan
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2019/11/21
Pricing strategy
Quality design strategy
Requirements uncertainty
Sequential releasing strategy
Software products
Word-of-mouth
User Generated Information on Mobile Channels With More Concise Reviews and More Extreme Ratings
期刊论文
IEEE ACCESS, 2019, 卷号: 7
作者:
Jia, Susan (Sixue)
;
Wu, Banggang
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/05
Mobile word of mouth
channel
length
extremity
timeliness
The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior: an empirical investigation
期刊论文
ELECTRONIC COMMERCE RESEARCH, 2019, 卷号: 19, 期号: 3
作者:
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
收藏
  |  
浏览/下载:12/0
  |  
提交时间:2019/12/05
Information cascades
Word of mouth
Recommendation systems
Interaction effect
Online reading
A discrete electronic word-of-mouth propagation model and its application in online social networks
期刊论文
PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, 2019, 卷号: 527
作者:
Wang, Jiakun
;
Wang, Xinhua
;
Li, Yun
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/11
electronic word-of-mouth
Online social networks
Propagation
Hedging
effect
Control strategy
Cost constraints
Investigating consumer word-of-mouth behaviour in a Chinese context
期刊论文
TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 2019, 卷号: 30, 期号: 5-6, 页码: 579-593
作者:
Zhang, Xin
;
Ma, Liang
;
Wang, Gao-Shan
收藏
  |  
浏览/下载:7/0
  |  
提交时间:2019/12/11
customer satisfaction
trust
word of mouth
online shopping experience
social value
A Trust-based Framework for Internet Word of Mouth Effect in B2C Environment
会议论文
作者:
Zhuang, Wei
;
Zeng, Qingfeng
收藏
  |  
浏览/下载:6/0
  |  
提交时间:2019/08/22
Internet Word Of Mouth
Trust
SOR model
The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern
期刊论文
Journal of Cleaner Production, 2018, 卷号: 187, 页码: 740-750
作者:
Zhang, Lu
;
Li, Dayuan*
;
Cao, Cuicui*
;
Huang, Senhua
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2019/12/03
Greenwashing perception
Green word-of-mouth (green WOM)
Green purchasing intentions
Green concern
Double learning or double blinding: an investigation of vendor private information acquisition and consumer learning via online reviews
期刊论文
ANNALS OF OPERATIONS RESEARCH, 2018, 卷号: 270, 页码: 213-234
作者:
Hu, Nan
;
Dow, Kevin E.
;
Chong, Alain Yee Loong
;
Liu, Ling
收藏
  |  
浏览/下载:6/0
  |  
提交时间:2019/11/26
Online reviews
Word-of-mouth
Double-learning
Analyst forecast
Online product reviews
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