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Interorganizational drivers of channel performance: a meta-analytic structural model
期刊论文
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2018, 卷号: Vol.33 No.2, 页码: 183-195
作者:
Kang, Jun
;
Asare, Anthony K.
;
Brashear-Alejandro, Thomas
;
Granot, Elad
;
Li, Ping
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2019/12/26
Relationship
marketing
Meta-analysis
Relational
view
Interorganizational
governance
Marketing
channel
performance
Political-economy
analysis
Research on the Financial Problems in Marketing Channel Management of Enterprises
其他
2017-01-01
作者:
Song, Feng-sen
;
Zhang, Guang-ling
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2019/12/05
Channel Marketing
Channe
Relationship
Promotion
Credibility
Financial Index
Measure
Research on the Financial Problems in Marketing Channel Management of Enterprises
其他
2017-01-01
作者:
Song, Feng-sen
;
Zhang, Guang-ling
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/05
Channel Marketing
Channe
Relationship
Promotion
Credibility
Financial Index
Measure
Online Relationship Formation
期刊论文
JOURNAL OF MARKETING, 2017, 卷号: 81, 期号: 3
作者:
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric (Er)
;
Xiao, Bangming
;
Huang, Minxue
收藏
  |  
浏览/下载:2/0
  |  
提交时间:2019/12/05
online shopping
e-commerce
shopping communities
reciprocity
relationship marketing
Why are customers loyal in sharing-economy services? A relational benefits perspective.
期刊论文
Journal of Services Marketing, 2017, 卷号: Vol.31 No.1, 页码: 48-62
作者:
Yang, S
;
Song, YP
;
Chen, SX
;
Xia, X
收藏
  |  
浏览/下载:9/0
  |  
提交时间:2019/12/31
Commitment
Customer loyalty
Relationship benefits
Relationship marketing
Sharing-economy services
The personal touch of business relationship: A study of the determinants and impact of business friendship
期刊论文
ASIA PACIFIC JOURNAL OF MANAGEMENT, 2016, 卷号: 33, 期号: 2, 页码: 469-498
作者:
Gao, Weihe
;
Liu, Yong
;
Qian, Liping
收藏
  |  
浏览/下载:7/0
  |  
提交时间:2019/08/22
Business friendship
Congeniality
Customer relationship management
Interorganizational relations
Relationship marketing
Reputation
Rule adherence
Word-of-mouth
Impact of marketing channel caused by relationship marketing of online social network
期刊论文
International Journal of Services, Technology and Management, 2016, 卷号: 22, 期号: [db:dc_citation_issue], 页码: 348-364
作者:
Wang, Min
;
Bian, Yijie
;
Deng, Jiangao
;
Sheng, Hong
;
Tao, Juan
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2019/12/02
Customer loyalty
Interaction frequencies
On-line social networks
Online social communities
Potential customers
Professional knowledge
Relationship marketing
Relationship qualities
The Study of Consumer Purchase and Forward Intention in WeChat E-Commerce Marketing
会议论文
International Academic Conference on Computer Networks and Communication Technology (CNCT), Xiamen, PEOPLES R CHINA, 2016-01-01
作者:
Meng, Jia-Jia
;
Liu, Wen-Jun
收藏
  |  
浏览/下载:7/0
  |  
提交时间:2019/12/09
E-Commerce
WeChat marketing
Relationship intensity
Brand image
Purchase intention
Forward intention
"Communicating development' - a cultural shift: emerging discourses on entrepreneurial development and poverty reduction by Nigeria's banking and microfinance sectors
期刊论文
CRITICAL ARTS-SOUTH-NORTH CULTURAL AND MEDIA STUDIES, 2016, 卷号: 30, 期号: 5, 页码: 709-727
作者:
Hu, Ying*
;
Pratt, Cornelius B.
;
Adamolekun, Wole
;
Ogedengbe, Adekunle R.
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/23
banks
entrepreneurial development
microfinance institutions
Nigeria
personal influence model
poverty reduction
relationship marketing
The Role of Business and Friendships on WeChat Business: An Emerging Business Model in China
期刊论文
Journal of Global Marketing, 2016, 卷号: Vol.29 No.4, 页码: 174-187
作者:
Yang, Shuai
;
Chen, Sixing
;
Li, Bin
收藏
  |  
浏览/下载:2/0
  |  
提交时间:2019/12/31
Business relationships
friendships
WeChat business
relationship marketing
role theory
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