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Do ad metaphors enhance or dilute the consumers' brand preferences? Exploring the moderating role of goal orientation 期刊论文
JOURNAL OF CONSUMER BEHAVIOUR, 2017, 卷号: 16, 页码: 474-482
作者:  Kao, Danny Tengti;  Zhang, Lei;  Yu, Annie Pei-I;  Wu, Pei-Hsun
收藏  |  浏览/下载:2/0  |  提交时间:2019/11/26
Is Cinderella resurging? The impact of consumers' underdog disposition on brand preferences: Underdog brand biography and brand status as moderators 期刊论文
JOURNAL OF CONSUMER BEHAVIOUR, 2015, 卷号: 14, 期号: [db:dc_citation_issue], 页码: 307-316
作者:  Kao, Danny Tengti
收藏  |  浏览/下载:2/0  |  提交时间:2019/12/02
Message Framing in Social Networking Sites 期刊论文
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, 2013, 卷号: 16, 期号: [db:dc_citation_issue], 页码: 753-760
作者:  Kao, Danny Tengti;  Chuang, Shih-Chieh;  Wang, Sui-Min;  Zhang, Lei
收藏  |  浏览/下载:4/0  |  提交时间:2019/12/10


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