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Factors influencing customers' willingness to participate in virtual brand community's value co-creation: The moderating effect of customer involvement 期刊论文
ONLINE INFORMATION REVIEW, 2019, 卷号: 43, 期号: 3
作者:  Zhao, Yang;  Chen, Yawen;  Zhou, Ruoxin;  Ci, Yinping
收藏  |  浏览/下载:8/0  |  提交时间:2019/12/05
Factors influencing customers' willingness to participate in virtual brand community's value co-creation: The moderating effect of customer involvement 期刊论文
ONLINE INFORMATION REVIEW, 2019, 卷号: 43, 期号: 3
作者:  Zhao, Yang;  Chen, Yawen;  Zhou, Ruoxin;  Ci, Yinping
收藏  |  浏览/下载:9/0  |  提交时间:2019/12/05
Factors influencing customers’ willingness to participate in virtual brand community’s value co-creation: The moderating effect of customer involvement 期刊论文
Online Information Review, 2018
作者:  Zhao, Yang;  Chen, Yawen;  Zhou, Ruoxin;  Ci, Yinping
收藏  |  浏览/下载:3/0  |  提交时间:2019/12/05
Factors influencing service innovation of MSNs in China: a theoretical and empirical research 期刊论文
LIBRARY HI TECH, 2017, 卷号: 35, 期号: 3
作者:  Zhao, Yang;  Zhou, Ruoxin;  Ci, Yinping
收藏  |  浏览/下载:3/0  |  提交时间:2019/12/05


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