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Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce 期刊论文
DECISION SUPPORT SYSTEMS, 2022, 卷号: 163, 页码: 15
作者:  Yang, Yanwu;  Zhao, Kang;  Zeng, Daniel Dajun;  Jansen, Bernard Jim
收藏  |  浏览/下载：23/0  |  提交时间：2022/11/21
Detecting Product Adoption Intentions via Multiview Deep Learning 期刊论文
INFORMS JOURNAL ON COMPUTING, 2021, 页码: 17
作者:  Zhang, Zhu;  Wei, Xuan;  Zheng, Xiaolong;  Li, Qiudan;  Zeng, Daniel Dajun
收藏  |  浏览/下载：50/0  |  提交时间：2021/12/28
Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data 期刊论文
ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION, 2019, 卷号: 8, 期号: 5, 页码: 16
作者:  Zhang, Xun;  Ma, Guangchi;  Jiang, Li;  Zhang, Xiaohu;  Liu, Ying
收藏  |  浏览/下载：57/0  |  提交时间：2019/09/24
Cooperative advertising: A way escaping from the prisoner\'s dilemma in a supply chain with sticky price. 期刊论文
Omega, 2019, 卷号: Vol.86, 页码: 87-106
作者:  Lu, F.a;  Tang, W.a;  Liu, G.b;  Zhang, J.a
收藏  |  浏览/下载：8/0  |  提交时间：2019/11/21
Dynamic Control of Product Innovation, Advertising Effort, and Strategic Transfer-Pricing in a Marketing-Operations Interface 期刊论文
MATHEMATICAL PROBLEMS IN ENGINEERING, 2019, 卷号: 2019
作者:  Fu, Chunyan;  Cheng, Susu;  Yi, Yongxi*
收藏  |  浏览/下载：4/0  |  提交时间：2019/12/27
The N1-N2-LPC Pattern in Processing Advertising Pictorial Metaphors: An ERP Study 期刊论文
FRONTIERS IN PSYCHOLOGY, 2018, 卷号: 9, 页码: 2566
作者:  Cao, Shuo;  Wang, Yanzhang;  Chen, Hongjun;  Wang, Huili
收藏  |  浏览/下载：10/0  |  提交时间：2019/12/02
pictorial metaphor  ERP  N1  N2  LPC  
Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition 期刊论文
COMPUTERS IN HUMAN BEHAVIOR, 2018, 卷号: 86, 页码: 311-318
作者:  Chaney, Isabella[1];  Hosany, Sameer[2];  Wu, Meng-Shan Sharon[3];  Chen, Cheng-Hao Steve[4];  Bang Nguyen[5]
收藏  |  浏览/下载：14/0  |  提交时间：2019/04/22
Patient preferences toward an interactive e-consent application for research using electronic health records 期刊论文
Journal of the American Medical Informatics Association, 2018, 卷号: Vol.25 No.3, 页码: 360-368
作者:  RayEMoseley;  KiarashPRahmanian;  DorothyHagmajer;  JaniceLKrieger;  ArchGMainousIII
收藏  |  浏览/下载：10/0  |  提交时间：2019/12/24
权力距离倾向对戏仿广告分享意愿的影响 学位论文
2017, 2016
张少卿
收藏  |  浏览/下载：6/0  |  提交时间：2017/06/20
No advertising, but more sponsorship? A case study of e-red envelope at China's Spring Festival Gala 期刊论文
CHINESE MANAGEMENT STUDIES, 2017, 卷号: 11, 期号: 1, 页码: 90-106
作者:  Zhang, Qian;  Wu, Chao;  Qiao, Han;  Wang, Shouyang
收藏  |  浏览/下载：16/0  |  提交时间：2018/07/30

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