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Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians: Evidence from the PRC 期刊论文
2013, 卷号: 19, 期号: [db:dc_citation_issue], 页码: 16
作者:  Cui, Geng[1];  Liu, Hongyan[2];  Yang, Xiaoyan[3];  Wang, Haizhong[4]
收藏  |  浏览/下载:1/0  |  提交时间:2019/12/03
Culturally incongruent messages in international advertising 期刊论文
2012, 卷号: 31, 期号: [db:dc_citation_issue], 页码: 355
作者:  Cui, Geng[1,2];  Yang, Xiaoyan[2]
收藏  |  浏览/下载:2/0  |  提交时间:2019/12/03


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