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科研机构
武汉大学 [14]
内容类型
期刊论文 [9]
会议论文 [5]
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2019 [2]
2017 [1]
2016 [1]
2013 [3]
2011 [2]
2008 [3]
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专题:武汉大学
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User Generated Information on Mobile Channels With More Concise Reviews and More Extreme Ratings
期刊论文
IEEE ACCESS, 2019, 卷号: 7
作者:
Jia, Susan (Sixue)
;
Wu, Banggang
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/05
Mobile word of mouth
channel
length
extremity
timeliness
The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior: an empirical investigation
期刊论文
ELECTRONIC COMMERCE RESEARCH, 2019, 卷号: 19, 期号: 3
作者:
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
收藏
  |  
浏览/下载:12/0
  |  
提交时间:2019/12/05
Information cascades
Word of mouth
Recommendation systems
Interaction effect
Online reading
The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective
期刊论文
COMPUTERS IN HUMAN BEHAVIOR, 2017, 卷号: 75
作者:
Huang, Minxue
;
Ali, Rizwan
;
Liao, Junyun
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2019/12/05
Functional experience
Hedonic experience
Social experience
Emotions
Word-of-mouth
The influence of information cascades on online purchase behaviors of search and experience products
期刊论文
ELECTRONIC COMMERCE RESEARCH, 2016, 卷号: 16, 期号: 4
作者:
Liu, Qihua
;
Huang, Shan
;
Zhang, Liyi
收藏
  |  
浏览/下载:1/0
  |  
提交时间:2019/12/05
Information cascades
Online purchase behaviors
Online word-of-mouth
Product price
Product types
Electronic commerce
Transition of electronic word-of-mouth services from web to mobile context: A trust transfer perspective
期刊论文
DECISION SUPPORT SYSTEMS, 2013, 卷号: 54, 期号: 3
作者:
Wang, Nan
;
Shen, Xiao-Liang
;
Sun, Yongqiang
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/05
Mobile services
eWOM
Trust transfer
Web-mobile service transition
Entitativity
Technology acceptance
Unleash the power of mobile word-of-mouth An empirical study of system and information characteristics in ubiquitous decision making
期刊论文
ONLINE INFORMATION REVIEW, 2013, 卷号: 37, 期号: 1
作者:
Shen, Xiao-Liang
;
Wang, Nan
;
Sun, Yongqiang
;
Xiang, Li
收藏
  |  
浏览/下载:2/0
  |  
提交时间:2019/12/05
System quality
Information quality
Mobile word-of-mouth
Ubiquitous commerce
Customer reviews
Crossover effect
Decision making
Mobile communication systems
Maximizing the performance of advertisements diffusion: A simulation study of the dynamics of viral advertising in social networks
期刊论文
SIMULATION-TRANSACTIONS OF THE SOCIETY FOR MODELING AND SIMULATION INTERNATIONAL, 2013, 卷号: 89, 期号: 8
作者:
Wu, Jiang
;
Hu, Bin
;
Zhang, Yu
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/05
Viral advertising
mass marketing
word-of-mouth
social networks
RETRACTED ARTICLE: Network word-of-mouth marketing strategy on basis of human-oriented societal communication theory
期刊论文
2011 International Conference on E-Business and E-Government, ICEE2011 - Proceedings, 2011
作者:
Bing, Chen
;
Hong, Yuan
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2019/12/05
Making your online voice loud: the critical role of WOM information
期刊论文
EUROPEAN JOURNAL OF MARKETING, 2011, 卷号: 45, 期号: 7-8
作者:
Huang, Minxue
;
Cai, Fengyan
;
Tsang, Alex S. L.
;
Zhou, Nan
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2019/12/05
Word of mouth
Diffusive communication
Online environments
Information characteristics
Internet marketing
Marketing communications
Do Consumes always Keep Silence in the Internet Era When Dissatisfied?
会议论文
作者:
Zhu, Huawei
;
Zhou, Yuanyuan
;
Huang, Minxue
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2019/12/05
dissatisfaction
negative word-of-mouth
social tie
psychological cost
psychological benefit
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