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Factors influencing customers' willingness to participate in virtual brand community's value co-creation: The moderating effect of customer involvement 期刊论文
ONLINE INFORMATION REVIEW, 2019, 卷号: 43, 期号: 3
作者:  Zhao, Yang;  Chen, Yawen;  Zhou, Ruoxin;  Ci, Yinping
收藏  |  浏览/下载:8/0  |  提交时间:2019/12/05
Factors influencing customers' willingness to participate in virtual brand community's value co-creation: The moderating effect of customer involvement 期刊论文
ONLINE INFORMATION REVIEW, 2019, 卷号: 43, 期号: 3
作者:  Zhao, Yang;  Chen, Yawen;  Zhou, Ruoxin;  Ci, Yinping
收藏  |  浏览/下载:9/0  |  提交时间:2019/12/05
How social-media-enabled co-creation between customers and the firm drives business value? The perspective of organizational learning and social Capital 期刊论文
Information and Management, 2019
作者:  Zhang, Hong;  Gupta, Sumeet;  Sun, Wei;  Zou, Yi
收藏  |  浏览/下载:10/0  |  提交时间:2019/12/05
Factors influencing customers’ willingness to participate in virtual brand community’s value co-creation: The moderating effect of customer involvement 期刊论文
Online Information Review, 2018
作者:  Zhao, Yang;  Chen, Yawen;  Zhou, Ruoxin;  Ci, Yinping
收藏  |  浏览/下载:3/0  |  提交时间:2019/12/05
Patient value co-creation in online health communities Social identity effects on customer knowledge contributions and membership continuance intentions in online health communities 期刊论文
JOURNAL OF SERVICE MANAGEMENT, 2015, 卷号: 26, 期号: 1
作者:  Zhao, Jing;  Wang, Tao;  Fan, Xiucheng
收藏  |  浏览/下载:2/0  |  提交时间:2019/12/05


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