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| Narrative Design of Old Brand Image: A Case Study of Demaogong 会议论文 2019ICMD 作者: Xue, Yanmin; Wu, You; Zhou, Yihui; Liu, Yang 收藏  |  浏览/下载:28/0  |  提交时间:2019/12/20 |
| QUESTING FOR BRAND AUTHENTICITY OF LUXURY PRODUCTS: CONSUMERS' GOAL-CONTINGENT PROCESS AS SELF-IMAGE CONFORMATION ONLINE 会议论文 作者: Kwok, Samuel; Maguire, Kate; Shotte, Gertuude 收藏  |  浏览/下载:12/0  |  提交时间:2019/11/26
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| Consumer choice of store brand across the store factors a case of personal care retailer 会议论文 PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01 作者: Fan Xiaojun[1]; Jia Huimin[2]; Li Jie[3] 收藏  |  浏览/下载:11/0  |  提交时间:2019/04/24
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| Point of Purchase Advertising, Service Quality and the Purchase Behavior of Store Brand 会议论文 China Marketing International Conference (CMIC) 作者: Fan Xiaojun[1]; Jia Huimin[2]; Li Jie[3] 收藏  |  浏览/下载:3/0  |  提交时间:2019/04/26
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| The Study of Consumer Purchase and Forward Intention in WeChat E-Commerce Marketing 会议论文 International Academic Conference on Computer Networks and Communication Technology (CNCT), Xiamen, PEOPLES R CHINA, 2016-01-01 作者: Meng, Jia-Jia; Liu, Wen-Jun 收藏  |  浏览/下载:7/0  |  提交时间:2019/12/09
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| Research on the methods of building brand image from the multimedia perspective 会议论文 作者: Li, Qi; Zhang, Hui 收藏  |  浏览/下载:10/0  |  提交时间:2019/11/21
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| The effect of Country of Brand image on symbolic value: Brand prestige as a mediator 会议论文 21th Annual International Conference on Management Science and Engineering, ICMSE 2014, Helsinki, Finland, 2014-08-17 作者: Qiu, Qi; Chen, Li-Ping; Yao, Tang; Zheng, Qiu-Ying; Yang, Zhen 收藏  |  浏览/下载:1/0  |  提交时间:2020/01/06 |
| Recommend social network users favorite brands 会议论文 作者: Feng, He; Qian, Xueming 收藏  |  浏览/下载:3/0  |  提交时间:2019/12/10
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| Study on the Effect of Large-Scale Sports Events Lifting Beijing City Image 会议论文 International Conference on Psychology, Management and Social Science (PMSS 2013), Shenzhen, PEOPLES R CHINA 作者: Liu, Ying; Xiao, Hongjun 收藏  |  浏览/下载:2/0  |  提交时间:2019/12/11
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| Research on product identity design based on Kansei image in mechanic equipment 会议论文 Singapore, December 30, 2012 - December 31, 2012 作者: Wang, Peng; Su, Jianning; Hu, Chibing; Zhang, Shutao 收藏  |  浏览/下载:10/0  |  提交时间:2020/11/15
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