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Narrative Design of Old Brand Image: A Case Study of Demaogong 会议论文
2019ICMD
作者:  Xue, Yanmin;  Wu, You;  Zhou, Yihui;  Liu, Yang
收藏  |  浏览/下载:28/0  |  提交时间:2019/12/20
QUESTING FOR BRAND AUTHENTICITY OF LUXURY PRODUCTS: CONSUMERS' GOAL-CONTINGENT PROCESS AS SELF-IMAGE CONFORMATION ONLINE 会议论文
作者:  Kwok, Samuel;  Maguire, Kate;  Shotte, Gertuude
收藏  |  浏览/下载:12/0  |  提交时间:2019/11/26
Consumer choice of store brand across the store factors a case of personal care retailer 会议论文
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01
作者:  Fan Xiaojun[1];  Jia Huimin[2];  Li Jie[3]
收藏  |  浏览/下载:11/0  |  提交时间:2019/04/24
Point of Purchase Advertising, Service Quality and the Purchase Behavior of Store Brand 会议论文
China Marketing International Conference (CMIC)
作者:  Fan Xiaojun[1];  Jia Huimin[2];  Li Jie[3]
收藏  |  浏览/下载:3/0  |  提交时间:2019/04/26
The Study of Consumer Purchase and Forward Intention in WeChat E-Commerce Marketing 会议论文
International Academic Conference on Computer Networks and Communication Technology (CNCT), Xiamen, PEOPLES R CHINA, 2016-01-01
作者:  Meng, Jia-Jia;  Liu, Wen-Jun
收藏  |  浏览/下载:7/0  |  提交时间:2019/12/09
Research on the methods of building brand image from the multimedia perspective 会议论文
作者:  Li, Qi;  Zhang, Hui
收藏  |  浏览/下载:10/0  |  提交时间:2019/11/21
The effect of Country of Brand image on symbolic value: Brand prestige as a mediator 会议论文
21th Annual International Conference on Management Science and Engineering, ICMSE 2014, Helsinki, Finland, 2014-08-17
作者:  Qiu, Qi;  Chen, Li-Ping;  Yao, Tang;  Zheng, Qiu-Ying;  Yang, Zhen
收藏  |  浏览/下载:1/0  |  提交时间:2020/01/06
Recommend social network users favorite brands 会议论文
作者:  Feng, He;  Qian, Xueming
收藏  |  浏览/下载:3/0  |  提交时间:2019/12/10
Study on the Effect of Large-Scale Sports Events Lifting Beijing City Image 会议论文
International Conference on Psychology, Management and Social Science (PMSS 2013), Shenzhen, PEOPLES R CHINA
作者:  Liu, Ying;  Xiao, Hongjun
收藏  |  浏览/下载:2/0  |  提交时间:2019/12/11
Research on product identity design based on Kansei image in mechanic equipment 会议论文
Singapore, December 30, 2012 - December 31, 2012
作者:  Wang, Peng;  Su, Jianning;  Hu, Chibing;  Zhang, Shutao
收藏  |  浏览/下载:10/0  |  提交时间:2020/11/15


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