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My destination in your brain: A novel neuromarketing approach for evaluating the effectiveness of destination marketing 期刊论文
JOURNAL OF DESTINATION MARKETING & MANAGEMENT, 2018, 卷号: 7, 页码: 76-88
作者:  Bastiaansen, Marcel;  Straatman, Sebastiaan;  Driessen, Eric;  Mitas, Ondrej;  Stekelenburg, Jeroen
收藏  |  浏览/下载:29/0  |  提交时间:2018/05/28
A TAM-based approach to explore the effect of online experience on destination image: A smartphone user's perspective 期刊论文
JOURNAL OF DESTINATION MARKETING & MANAGEMENT, 2018, 卷号: 8, 页码: 259-270
作者:  Xia, Menglong;  Zhang, Yang;  Zhang, Chen
收藏  |  浏览/下载:4/0  |  提交时间:2019/12/11
Pre-visit Destination Image 会议论文
2018 15TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM), 2018-01-01
作者:  Cheng, Pengfei;  Qiang, Wei
收藏  |  浏览/下载:2/0  |  提交时间:2019/12/20
Gender difference on destination image and travel options: An exploratory text-mining study 会议论文
2018 15TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM), 2018-01-01
作者:  Wang, Rui;  Hao, Jin-Xing
收藏  |  浏览/下载:3/0  |  提交时间:2019/12/30
Gender Difference on Destination Image and Travel Options: An Exploratory Text-Mining Study 会议论文
2018 15th International Conference on Service Systems and Service Management, ICSSSM 2018
作者:  Wang, R.;  Hao, J.-X.
收藏  |  浏览/下载:10/0  |  提交时间:2019/12/30


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