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E-WOM messaging on social media. 期刊论文
Internet Research, 2017, 卷号: Vol.27 No.3, 页码: 495-505
作者:  Choi,YungKyun;  Seo,Yuri;  Yoon,Sukki
收藏  |  浏览/下载:11/0  |  提交时间:2019/12/24
Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing 期刊论文
Journal of Interactive Marketing, 2017, 卷号: Vol.37, 页码: 89-104
作者:  AlexanderMafael;  SabrinaA.Gottschalk
收藏  |  浏览/下载:4/0  |  提交时间:2019/12/24
The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia. 期刊论文
Journal of Theoretical & Applied Electronic Commerce Research, 2017, 卷号: Vol.12 No.3, 页码: 69-85
作者:  Ovirza,Mutia;  Budi,NurFitriahAyuning;  Anggia,Pinkie;  Hidayanto,AchmadNizar;  Phusavat,Kongkiti
收藏  |  浏览/下载:4/0  |  提交时间:2019/12/24


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