Understanding, Measuring, and Designing User Experience: The Causal Relationship Between the Aesthetic Quality of Products and User Affect

CORC > 心理研究所 > 中国科学院心理研究所 > 中国科学院心理研究所回溯数据库(1956-2010)

	Understanding, Measuring, and Designing User Experience: The Causal Relationship Between the Aesthetic Quality of Products and User Affect
学科主题	工业与组织心理学
	Haotian Zhou 1,2; Xiaolan Fu1
	2007
出处	Human-Computer Interaction. Interaction Design and Usability
其他责任者	Julie A. Jacko
页码	340-349
出版者	Springer Berlin Heidelberg
出版地	Berlin
关键词	user experience aesthetics beauty affect affective priming
产权排序	1
英文摘要	This study sought to test the often-taken-granted assumption about the causal relationship between the aesthetic quality of products and user affect by using affective priming paradigm. The results showed that when beautiful web-pages were used as primes, the discrepancy between the response latencies to positive target and negative targets was larger than when the primes were ugly-webpage. A parallel pattern was obtained when pleasant pictures and unpleasant pictures were used as primes. Such findings supported the hypothesis that visual Gestalt of products can lead to affective change independent of reflective beauty judgment. The possibility of employing affective priming procedure to measure product beauty is also discussed in the light of the experiment results.
语种	英语
内容类型	专著章节, 文集论文
源URL	[http://ir.psych.ac.cn/handle/311026/14274]
专题	心理研究所_中国科学院心理研究所回溯数据库(1956-2010)
作者单位	1.State Key Laboratory of Brain and Cognitive Science, Institute of Psychology Chinese Academy of Science, Beijing 100101, China 2.Graduate School, Chinese Academy of Science, Beijing 100101, China
推荐引用方式 GB/T 7714	Haotian Zhou,Xiaolan Fu. Understanding, Measuring, and Designing User Experience: The Causal Relationship Between the Aesthetic Quality of Products and User Affect. 2007.