Interactive ads recommendation with contextual search on product topic space

CORC > 自动化研究所 > 中国科学院自动化研究所 > 模式识别国家重点实验室 > 图像与视频分析团队

	Interactive ads recommendation with contextual search on product topic space
	Wang, Jinqiao1 ; Wang, Bo1 ; Duan, Ling-yu 2; Tian, Qi 3; Lu, Hanqing1
刊名	MULTIMEDIA TOOLS AND APPLICATIONS
	2014-05-01
卷号	70 期号:2 页码:799-820
关键词	Video advertising Video analysis Visual-textual search
英文摘要	The rapid popularization of various online media services have attracted large amounts of consumers and shown us a large potential market of video advertising. In this paper, we propose interactive service recommendation based on ad concept hierarchy and contextual search. Instead of traditional ODP (Open Directory Project) based approach, we built a ad domain based concept hierarchy to make the most of the product details over the e-commerce sites. Firstly, we capture the summarization images related to the advertising product in the video content and search visually similar product images from the built product image database. Then, we aggregate the visual tags and textual tags with K-line clustering. Finally, we map them to the product concept space and make keywords suggestion, and users can interactively select keyframes or keywords to personalize their intentions by textual re-search. Experiments and comparison show that the system can accurately provide effective advertising suggestions.
WOS标题词	Science & Technology ; Technology
类目[WOS]	Computer Science, Information Systems ; Computer Science, Software Engineering ; Computer Science, Theory & Methods ; Engineering, Electrical & Electronic
研究领域[WOS]	Computer Science ; Engineering
收录类别	SCI
语种	英语
WOS记录号	WOS:000336995900011
内容类型	期刊论文
源URL	[http://ir.ia.ac.cn/handle/173211/3318]
专题	自动化研究所_模式识别国家重点实验室_图像与视频分析团队
作者单位	1.Chinese Acad Sci, Inst Automat, Beijing 100190, Peoples R China 2.Peking Univ, Sch EE&CS, Inst Digital Media, Beijing 100871, Peoples R China 3.Univ Texas San Antonio, Dept Comp Sci, San Antonio, TX 78249 USA
推荐引用方式 GB/T 7714	Wang, Jinqiao,Wang, Bo,Duan, Ling-yu,et al. Interactive ads recommendation with contextual search on product topic space[J]. MULTIMEDIA TOOLS AND APPLICATIONS,2014,70(2):799-820.
APA	Wang, Jinqiao,Wang, Bo,Duan, Ling-yu,Tian, Qi,&Lu, Hanqing.(2014).Interactive ads recommendation with contextual search on product topic space.MULTIMEDIA TOOLS AND APPLICATIONS,70(2),799-820.
MLA	Wang, Jinqiao,et al."Interactive ads recommendation with contextual search on product topic space".MULTIMEDIA TOOLS AND APPLICATIONS 70.2(2014):799-820.