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	Marketing China's milk: A case study of the sales activity of dairy farmers in greater Beijing
	Huang J. K. ; Wu Y. H. ; Yang Z. J. ; Rozelle S. ; Fabiosa J. ; Dong F. X.
	2012
关键词	Marketing activity Dairy farmers Marketing channel Greater Beijing
英文摘要	Small farmer participation in marketing chains in emerging commodity markets and the determinants of their marketing channel choices are the center of many recent empirical and theoretical papers in the literature. The dairy sector is emerging in China. There are many fundamental questions about how farmers make dairy marketing decisions in China at the farm gate level that are unanswered. This makes the dairy sector in China a good place to study farmers in emerging marketing chains. Based on three sets of unique data collected in the mid-2000s in Greater Beijing, the analyses show that small farmers were the major producers of milk. There is no evidence that small farmers are being excluded from emerging marketing channels. One of the differences of China's dairy sector in the mid-2000s is that its marketing chain itself had many different types of agents that procure milk - and few of them were large; most were individual entrepreneurs. The high level of the competiveness may be the reason that individual agents do not have monopoly power and why small farmers can operate in the system. (C) 2010 Elsevier Inc. All rights reserved.
出处	China Economic Review
卷	23
期	3
页	675-689
收录类别	SCI
语种	英语
ISSN号	1043-951X
内容类型	SCI/SSCI论文
源URL	[http://ir.igsnrr.ac.cn/handle/311030/30849]
专题	地理科学与资源研究所_历年回溯文献
推荐引用方式 GB/T 7714	Huang J. K.,Wu Y. H.,Yang Z. J.,et al. Marketing China's milk: A case study of the sales activity of dairy farmers in greater Beijing. 2012.

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