Study on the framework of enterprise new media marketing strategy based on internet plus background

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	Study on the framework of enterprise new media marketing strategy based on internet plus background
	Lei, Ming 2; Li, Li 1
刊名	Boletin Tecnico/Technical Bulletin
	2017-11-15
卷号	55 期号:18 页码:79-85
关键词	Commerce Consumer behavior Planning Strategic planning Consumer behavior patterns Digital networks eBusiness Marketing activities Marketing models Marketing strategy Network marketing New media
ISSN号	0376723X
英文摘要	In recent years, relying on the development of digital network technology, the new media marketing model has increased rapidly and occupies the main share of the market. In this paper, the authors analyze the framework of enterprise new media marketing strategy based on internet plus background. In the process of new media marketing, enterprises should take the modern marketing theory as the basis and make full use of high-tech technology and function, so as to meet the customers' needs to the greatest extent. First, new media marketing should be aimed at online virtual market to understand the changes of consumer characteristics and consumer behavior patterns in a timely manner. On the other hand, the new media marketing activities must change some traditional marketing means and ways and adopt a flexible marketing strategy.
语种	英语
出版者	Universidad Central de Venezuela
内容类型	期刊论文
源URL	[http://ir.lut.edu.cn/handle/2XXMBERH/114593]
专题	兰州理工大学
作者单位	1.Lanzhou University of Technology, Lanzhou, Gansu; 730050, China 2.Lanzhou City University, Lanzhou, Gansu; 730070, China;
推荐引用方式 GB/T 7714	Lei, Ming,Li, Li. Study on the framework of enterprise new media marketing strategy based on internet plus background[J]. Boletin Tecnico/Technical Bulletin,2017,55(18):79-85.
APA	Lei, Ming,&Li, Li.(2017).Study on the framework of enterprise new media marketing strategy based on internet plus background.Boletin Tecnico/Technical Bulletin,55(18),79-85.
MLA	Lei, Ming,et al."Study on the framework of enterprise new media marketing strategy based on internet plus background".Boletin Tecnico/Technical Bulletin 55.18(2017):79-85.