Article:Creating and using Personas for library service in the Web 2.0 era-a case study of the Chinese Academy of Sciences | |
顾立平(Ku Liping) | |
专著(文集)名 | Marketing Libraries in a Web 2.0 World |
其他责任者 | DE GRUYTER SAUR |
2011 | |
出版者 | DE GRUYTER SAUR ; DE GRUYTER SAUR ; DE GRUYTER SAUR ; DE GRUYTER SAUR ; DE GRUYTER SAUR ; DE GRUYTER SAUR ; DE GRUYTER SAUR ; DE GRUYTER SAUR |
出版地 | Munich ; Munich ; Munich ; Munich ; Munich ; Munich ; Munich ; Munich |
出处页码 | 79-86 |
关键词 | User profile User profile User profile User profile User profile User profile User profile User profile |
学科主题 | 图书情报理论研究与信息社会学 |
出版者 | DE GRUYTER SAUR ; DE GRUYTER SAUR ; DE GRUYTER SAUR ; DE GRUYTER SAUR ; DE GRUYTER SAUR ; DE GRUYTER SAUR ; DE GRUYTER SAUR ; DE GRUYTER SAUR |
出版地 | Munich ; Munich ; Munich ; Munich ; Munich ; Munich ; Munich ; Munich |
关键词 | User profile User profile User profile User profile User profile User profile User profile User profile |
英文摘要 | [Abstract]Marketing library service in Web2.0 environment suits users’ goals, tasks and needs. Creating and using personas is a practical way to integrate the views of all users about library services. In this study, users are clustered into four personas and discussed how digital library services can be enhanced. This study shows that it is useful to create and use personas for satisfactory user experience, user-centered design and marketing in Web2.0. [Résumé]Dans le context du marketing des services de bibliothèques à l’ère du Web2.0, créer et utiliser des |
内容类型 | 专著章节/文集论文 |
源URL | [http://ir.las.ac.cn/handle/12502/4173] ![]() |
专题 | 文献情报中心_中国科学院文献情报中心_业务处 |
推荐引用方式 GB/T 7714 | 顾立平(Ku Liping). Article:Creating and using Personas for library service in the Web 2.0 era-a case study of the Chinese Academy of Sciences. Marketing Libraries in a Web 2.0 World. Munich, Munich, Munich, Munich, Munich, Munich, Munich, Munich:DE GRUYTER SAUR, DE GRUYTER SAUR, DE GRUYTER SAUR, DE GRUYTER SAUR, DE GRUYTER SAUR, DE GRUYTER SAUR, DE GRUYTER SAUR, DE GRUYTER SAUR,2011:79-86. |
个性服务 |
查看访问统计 |
相关权益政策 |
暂无数据 |
收藏/分享 |
除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。
修改评论