| Extending CRM with mobile messaging: a case study | |
| RandallE.Duran | |
| 刊名 | International Journal of Business Innovation and Research
 |
| 2010 | |
| 卷号 | Vol.4 No.1-2页码:15-29 |
| 关键词 | customer relationship management CRM information technology mobile services mobile banking m-banking business innovation short message services SMS financial services service oriented architecture SOA electronic commerce e-commerce electronic banking e-banking mobile phones cell phones USA United States mobile messaging |
| ISSN号 | 1751-0252 |
| URL标识 | 查看原文 |
| 公开日期 | [db:dc_date_available] |
| 内容类型 | 期刊论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/6741053 |
| 专题 | 上海电子信息职业技术学院 |
| 作者单位 | 1 School of Information Systems, Singapore Management University, 80 Stamford Road, Singapore 178902, Singapore |
| 推荐引用方式 GB/T 7714 | RandallE.Duran. Extending CRM with mobile messaging: a case study[J]. International Journal of Business Innovation and Research,2010,Vol.4 No.1-2:15-29. |
| APA | RandallE.Duran.(2010).Extending CRM with mobile messaging: a case study.International Journal of Business Innovation and Research,Vol.4 No.1-2,15-29. |
| MLA | RandallE.Duran."Extending CRM with mobile messaging: a case study".International Journal of Business Innovation and Research Vol.4 No.1-2(2010):15-29. |
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